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STACK PATTERN

eLogii + Salesforce: When to Add eLogii to Salesforce

Salesforce (Salesforce sales/service CRM) is the CRM and customer system of record: accounts, contacts, opportunities, cases, knowledge, service entitlements. eLogii is the routing and field execution layer that turns Salesforce service jobs and delivery cases into optimized routes, live ETAs, driver workflows and proof of delivery, then writes the completion data back. Two systems, two jobs. The integration runs over Salesforce REST API on the Salesforce side and eLogii’s REST API on the other, typically delivered in 3 to 5 weeks alongside the eLogii rollout.

Where eLogii sits
Past the CRM
Salesforce holds the customer, the account, the opportunity, the case and the service entitlement. The upstream ERP does inventory and finance. eLogii plans the route, dispatches the driver and captures execution data. Two APIs, two systems of record for two different problems.
Optimization depth
2 + 6
Two engines (Default and Advanced) and six configurable modes: three assignment modes plus three load-balancing modes, all callable via REST.
What flows back to Salesforce
POD + ETAs
Proof of delivery, delivery status, driver-collected forms or payments, captured in the eLogii app and written back via Salesforce API surface into your existing Salesforce workflows.
Pricing
From $3k/mo
Platform fee, banded by field staff, drivers, jobs per day and modules. Runs alongside what you are already paying Salesforce.

TRUSTED BY HUNDREDS OF HAPPY CUSTOMERS

Vergo JJ Food Service Greenix Caldic Bristow & Sutor Pilgrim Foodservice Baycorp Stelrad PTSG Barwick NHS ATS Building Products James Frew Brymec McIntyre Compliance Services Likewise SIG Berkmann Belfast Culligan City of Little Rock BakeMark Richburns Q Catering Allsaved Porcelanosa Aveyo VJ Technology Certinergie Unimasters Conexus Berkshire Tool Supply Group Discovery Venesta J-Club Wedge Perch Centrado Sofology Heatleys Misfits Market Postmedia Unisnacks

What each side owns

Salesforce and eLogii sit in different layers of the same stack. Salesforce is the CRM and case system of record: accounts, contacts, opportunities, cases, knowledge, service entitlements. eLogii is the routing and field execution layer: the route plan, the driver app, the live ETAs, the proof of delivery, the customer-facing tracking. Both products expose mature REST APIs, and the integration between them is a normal piece of Salesforce-side work.

Salesforce

The CRM and customer system of record
  • Account, Contact, Lead, Opportunity
  • Case, Knowledge, Service Entitlement, Milestones
  • Quotes, Orders, Service Contracts
  • Salesforce's customer-facing portal customer portal, Omni-Channel routing
  • Service Cloud case management lives at the CRM layer
  • Salesforce Platform: Salesforce's customization language, Salesforce REST API + SOAP API, custom REST endpoints, Salesforce workflow, Salesforce analytics
  • Shipping integration for parcel carrier rate-shop and label-print

eLogii

The routing and field execution layer
  • Route optimization across vehicles, depots, capacities, time windows, skills and SLAs
  • Two engines, six configurable modes, all REST-callable
  • Driver mobile app: navigation, configurable POD, photo, signature, conditional steps
  • Live driver GPS, route ETA stream, branded customer tracking pages
  • Slot booking co-pilot returns only delivery slots that fit the optimized plan
  • 70+ REST endpoints, full-parity sandbox, seven webhook events including live GPS
  • ISO 27001 and SOC 2 Type 2 certified

In the combined pattern, Salesforce stays the system of record for accounts, contacts and cases. Cases and service orders flow from Salesforce into eLogii as routable tasks; eLogii optimizes against vehicles, depots, time windows, capacities, skills and SLAs; the driver app captures POD, photos, signatures and any custom forms; completion writes back to Salesforce so Salesforce can close the case and the upstream ERP can invoice. The integration runs over both products’ REST APIs.

What each side owns, in detail

Three tables: where ERP and business data live (Salesforce leads), where routing and field execution live (eLogii leads), and what the integration architecture looks like on both sides.

CRM & case data – where it lives

 SalesforceeLogii
Account and Contact masterCore. Item record, BOMs, lots, serials, pricingNot in scope. Looks up items by external_id from the integration
Case management, knowledge, omni-channelCore. Customer record, billing address, payment terms, AR/APNot in scope. Customer delivery info flows in via integration
Quotes, Orders, Service ContractsCore. Order capture, fulfilment, invoicing, multi-subsidiary closeNot in scope
Salesforce's customer-facing portal customer portalCore. Salesforce does not own inventory; the upstream ERP doesNot in scope
Item weight, cube, handling for capacity mathItem record fieldsReads via integration to feed optimizer constraints
Customer delivery address, time windowsCustomer + sales order record fieldsReads via integration to feed optimizer constraints
Multi-org, multi-currency CRMCore. multi-org, multi-currencyNot in scope

Routing, dispatch & field execution – where eLogii leads

 eLogiiSalesforce native
Multi-stop route optimization with constraintsTwo engines, six configurable modes; vehicles, depots, capacities, time windows, skills, SLAsSalesforce's service CRM case workflow sequences stops within a wave; not a constraint-aware route optimizer
Multi-day, long-haul, multi-depot routingPlan a single day or an entire month in one run; multi-depot, multi-day, overnight stopsNot in scope
Driver mobile app for on-road executionNative iOS and Android: navigation, POD, photos, signatures, conditional outcomes, custom formsSalesforce mobile and Salesforce mobile app cover warehouse and HR; no on-road driver workflow
Live GPS, route ETAs, branded customer trackingLive driver GPS stream, route ETA updates, multi-brand tracking pages with embedded contentNot in scope. Salesforce's customer-facing portal shows shipment status, not live ETAs
Slot booking co-pilot – route-aware availabilityReturns only delivery slots that fit the current optimized plan; ~35% fewer failed visitsNot in scope
Customer self-reschedule on route-aware slots~70% of reschedule requests handled without coordinator involvementNot in scope
Configurable POD forms and conditional outcomesConfigurable POD with photos, signatures, conditional steps, custom fields, custom formsNot in scope
Parcel carrier rate-shop and label-printNot in scope. Own-fleet routing onlyShipping integration covers UPS, FedEx, DHL, USPS rate-shop and labels

Integration architecture – both sides’ APIs

 SalesforceeLogii
API styleSalesforce REST API, SOAP API and Bulk API for server-side logicREST, JSON over SSL, ApiKey auth, predictable resource URLs
AuthenticationOAuth 2.0, OAuth 2.0 with Salesforce OAuth apps, or M2MApiKey header, generated in Dashboard > Configuration > API Keys
Sandbox environmentSalesforce sandbox accounts for development and testingFull API parity at api-sandbox.elogii.com
Bulk operationsAsync record queries, Salesforce batch job for high-volume batchescreateOrUpdateMany endpoints handle hundreds of tasks per call
Webhooks / eventsdatabase trigger scripts + Salesforce events for outbound eventsSeven event types including Driver/Task Tracking Update with live GPS stream
Optimization callable via APINo route optimization engine in core SalesforceAll six modes callable via REST; lock specific routes, manually reorder stops

Sources: Salesforce Developer documentation, Salesforce REST API reference, eLogii API documentation. Verified June 2026.

A typical Salesforce + eLogii data flow

End to end, how a delivery order moves from Salesforce to a completed POD and back into Salesforce for invoicing and inventory. The exact wiring depends on your tenant and the integration platform your team uses, but the shape is the same in every deployment.

  • Order capture. Sales order created in Salesforce: customer, item, quantity, requested delivery date, address, any special-handling flags. Standard Salesforce workflow.
  • Push or pull to eLogii. Integration job either pulls open delivery orders on a schedule via Salesforce REST API, or pushes via a database trigger triggered on order approval.
  • Ingest into eLogii. Orders land in eLogii as tasks via POST /tasks/createOrUpdateMany, with the Salesforce record ID held as external_id so every eLogii object can be traced back to its Salesforce source record.
  • Optimization. Planner runs optimization in eLogii. Vehicle capacities, depot start and end, customer time windows, driver skills and shift hours, SLA windows, and rule-based exceptions all enforced. Two engines, six configurable modes.
  • Dispatch and execution. Routes dispatched to driver app. Driver navigates, completes stops, captures POD, photos, signatures and any custom form data. Live GPS streamed via webhook.
  • Write-back to Salesforce. On completion (or per-stop, depending on your integration), the integration writes back to Salesforce: delivery status, POD references, completion timestamps, any driver-collected cash or payments. Salesforce closes the case; the upstream ERP invoices, customer record updates.

Variations on the same pattern: multi-depot picking where Salesforce service territories drive depot selection; multi-day jobs for field service where the eLogii task represents the visit and the Salesforce project represents the engagement; customer cancellations from Salesforce triggering eLogii re-optimization. None of these require special connector logic; they are normal mappings across two REST APIs.

Where Salesforce’s built-in delivery features stop

Salesforce is a deep CRM and ships modules that touch the delivery problem, but none of them are route optimization. Drawing the line clearly matters when you are scoping eLogii alongside Salesforce:

  • Salesforce's service CRM case management. Salesforce Sales/Service Cloud sits at the CRM and case layer (accounts, contacts, opportunities, cases, knowledge, service entitlements). eLogii sits at the routing and execution layer. They integrate over Salesforce REST when a case becomes a field job.
  • Salesforce shipping integrations (via Salesforce marketplace) covers parcel-carrier rate-shop and label-print: UPS, FedEx, DHL, USPS. Designed for parcel handoff, not own-fleet driver dispatch. If your delivery is all parcel, Salesforce Shipping is fine on its own; eLogii is not the right tool.
  • Salesforce inventory features (handled by upstream ERP) covers forecasting, demand planning and replenishment. Inventory-side, not routing-side. eLogii reads inventory state from Salesforce; it does not own it.
  • Salesforce's customer-facing portal shows order and shipment status to your end customers via the standard portal. It does not surface live driver ETAs, branded delivery tracking pages, embedded NPS, or self-service rescheduling.
  • No native route optimization engine. Salesforce has no built-in constraint-aware multi-stop route optimizer. Customers running own delivery fleets typically add a constraint-aware routing layer alongside Salesforce; that is the gap eLogii fills.

This is not a criticism. Salesforce (Sales/Salesforce's service CRM) is a CRM platform and was never built to be a constraint-aware routing layer for own-fleet last-mile or multi-day field service. Salesforce Field Service is a separate product; see the dedicated comparison.. The point is to be precise about where its features stop, so the integration with eLogii has a clean seam.

Jord Van Dijk, J-Club

We’d never go back to the way we were planning before. eLogii is the backbone as well as the brain of our planning operations, translating actively to our bottom line.

Jord Van Dijk, IT Director, J-Club · 9,000+ stores routed on eLogii

Implementation patterns

Three shapes cover almost every Salesforce + eLogii deployment. The right one depends on what your Salesforce team already has in place and which side of the seam you want the orchestration logic to live on.

  • Salesforce's customization language + custom REST endpoint talking to eLogii REST. Built by the customer’s in-house Salesforce team or a Salesforce partner implementation partner. database trigger triggers fire on sales order approval and push to eLogii. Scheduled Salesforce's customization language or webhook receivers pull completion data back from eLogii. Typical time: 3 to 5 weeks alongside the rest of an eLogii rollout.
  • Your existing iPaaS as the integration broker. If you already run an iPaaS, it can broker eLogii alongside Salesforce. eLogii has REST + JSON APIs, a sandbox at api-sandbox.elogii.com and publicly documented endpoints.
  • Salesforce implementation partner delivers it. Most large Salesforce customers have a Salesforce partner that already understands the tenant. eLogii’s REST API is documented openly so a Salesforce partner can scope and deliver the bidirectional sync as part of their existing engagement.

What this looks like for distribution vs field service customers

Two common shapes for customers running Salesforce alongside eLogii. Same underlying pattern, different surface.

Distribution buyers using Salesforce as the CRM

Wholesale food and drink, building materials, bathroom and kitchen, pharma, grocery, parcel. Salesforce owns items, lots, batches, expiry, pricing, customer master, delivery addresses, sales orders, inventory and financial close. eLogii owns the route plan across the fleet, vehicle and capacity and time-window optimization, the driver mobile app for POD and pallet-level signing, the live customer tracking, and the slot booking on the storefront. Typical reach is own-fleet distribution operations with 50+ in the field, multi-depot picking and routing, and recurring weekly or monthly delivery patterns. Outcome shape from current customers: Brymec lifted productivity 30% and routing efficiency 20%; ATS Building Products improved deliveries per route by ~98%; Porcelanosa runs 95%+ ETA accuracy on daily distribution.

Field service teams using Salesforce CRM (not Salesforce Field Service)

Less common pattern, because most field service operations run a dedicated FSM in front of Salesforce for work-order management. Where Salesforce is the financial backbone for field service, eLogii sits as the routing depth layer, often alongside an FSM in front (Simpro, Joblogic, ServiceTitan, Salesforce Field Service, MS Dynamics 365 Field Service). Salesforce handles service contracts, billable work, invoicing and parts inventory; the FSM (if present) handles work-order workflow; eLogii handles multi-day jobs, multi-technician crews, recurring service patterns and the driver mobile app. Bristow & Sutor runs 200+ enforcement agents and 200,000+ case visits routed annually on eLogii; Vergo runs 400 technicians.

Pricing and time to live

eLogii runs alongside Salesforce; nothing changes on the Salesforce side. eLogii pricing starts from $3,000 per month as a platform fee, banded by field staff, drivers, jobs per day and the modules required. Each band includes a quota; cost steps up when the operation crosses a band, not when you add an individual seat. Customers typically report 3 to 4× return on investment within 6 months, and combined Salesforce + eLogii rollouts (including the integration) complete in 3 to 5 weeks. Salesforce pricing is its own thing and is not affected by adding eLogii.

See the math on your actual routes

30-minute custom simulation with your real Salesforce delivery orders, depots and vehicles. Projected savings in drive time, fuel and planner hours from adding eLogii on top.

Book A Custom Simulation

When adding eLogii alongside Salesforce makes sense

Stay on Salesforce alone if

  • You ship parcel-only via UPS, FedEx, DHL or USPS and Salesforce’s shipping integration story (typically Salesforce marketplace) covers everything you need
  • Your delivery operation is below 50 in the field, with simple single-day routes a planner can lay out by hand
  • You do not need live driver GPS, branded customer tracking, or slot booking on top of the standard Salesforce's customer-facing portal
  • You have no recurring service patterns or multi-day jobs that need real constraint-aware optimization

Add eLogii alongside Salesforce if

  • You run 50+ in the field on an own delivery fleet or service team
  • You need real route optimization with vehicle capacity, time windows, skills and SLA constraints, not just stop sequencing
  • You need a dedicated driver mobile app with configurable POD, photos, signatures and conditional outcomes
  • You want live ETAs, branded tracking and self-service rescheduling on top of what Salesforce gives you today
  • You need multi-day, multi-depot or recurring-pattern routing the CRM layer was never designed for
  • You want pricing transparency and an integration live in weeks, not quarters
Anthony O’Keeffe, Bristow & Sutor

We have been extremely impressed with the results from eLogii so far. The solution is powerful and the team have found it extremely intuitive and easy to get going with. We signed a multi-year agreement with eLogii and are looking forward to deepening our relationship with them over the next years.

Anthony O’Keeffe, CEO, Bristow & Sutor · 200+ enforcement agents, 200,000+ case visits routed annually

Adding eLogii alongside Salesforce

Three steps for teams whose delivery or field execution problem has outgrown what Salesforce’s built-in workflow covers, and who want to keep Salesforce for items, customers, orders, inventory and financial close while adding eLogii for routing and execution on top.

Map the data model

Item master, customer addresses, sales orders, depots (Salesforce service territories) and vehicles inventoried. Salesforce REST API queries return the open delivery book; mapping to eLogii task fields documented end to end. Custom Salesforce fields surfaced as eLogii custom fields. Sandbox connectivity proved out on both sides before any production data moves.

Weeks 1–2

Configure & simulate

Custom data simulation against your historical Salesforce delivery book so you can validate the modeling and project savings before go-live. Side by side: what your planners produce today vs. what eLogii produces with the same orders. Approve the optimizer settings and the write-back fields.

Weeks 2–3

Phased go-live

Start with one business unit, depot or region. Drivers onboarded onto the eLogii app. Webhook stream wired to your integration layer. POD and completion data writing back to Salesforce for AR and inventory. Expand to the rest of the operation once the first cohort is steady. Most teams complete the transition in 3 to 5 weeks total.

Weeks 3–5

Unimasters runs eLogii across a multi-country operation and achieved 50% less planning time and 49% fewer service calls. Multi-country rollouts deploy in weeks, not quarters.

Frequently asked questions

How does eLogii integrate with Salesforce?

Through both products’ REST APIs. Salesforce exposes Salesforce REST API plus Salesforce's customization language, custom REST endpoints and a Salesforce events for outbound events; eLogii’s REST API has 70+ endpoints, ApiKey auth, a full-parity sandbox at api-sandbox.elogii.com and seven webhook event types including Driver/Task Tracking Update with live GPS. Typical pattern: open delivery orders flow from Salesforce to eLogii (pulled on a schedule or pushed via a database trigger on order approval); eLogii runs the optimization and dispatches the driver app; completion data writes back to Salesforce for Salesforce case closure. Most deployments are delivered in 3 to 5 weeks alongside the eLogii rollout.

Does eLogii replace Salesforce's service CRM or Salesforce's service CRM case workflow?

No. Salesforce Sales/Service Cloud sits at the CRM and case layer (accounts, contacts, opportunities, cases, knowledge, service entitlements). eLogii sits at the routing and execution layer. They integrate over Salesforce REST when a case becomes a field job.

Does eLogii replace Salesforce’s shipping integration story (typically Salesforce marketplace)?

No. Salesforce’s shipping integration story (typically Salesforce marketplace) is rate-shop and label-print for parcel carriers (UPS, FedEx, DHL, USPS). It is for parcel handoff. eLogii is for own-fleet routing: your trucks, your drivers, your stops. If your delivery is all parcel through carriers, eLogii is not the right tool. If you run an own fleet for distribution or field service, eLogii is the layer Salesforce was never built to be.

What data flows from Salesforce to eLogii?

Typically: open sales orders or delivery orders, the customer’s delivery address and geo, line items with weight and cube from the item record, any delivery time window, special-handling flags, the assigned depot or Salesforce Location, and any custom fields your operation depends on (access notes, gate codes, key handling). All of that is exposed via Salesforce REST API today. The integration job either pulls on a schedule or pushes via a database trigger on order approval.

What data flows back from eLogii to Salesforce?

Typically: delivery confirmation (delivered, refused, partial, failed and the reason), proof-of-delivery references (photo IDs, signature image references), timestamps (arrival, completion), driver-collected cash or payments where applicable, any custom form data captured in the driver app, and the final delivery status that triggers Salesforce case closure. The write-back uses Salesforce REST API or custom REST endpoint endpoints from your integration layer.

We already use an iPaaS for Salesforce integration. Can it handle eLogii too?

Yes. eLogii has REST + JSON APIs, a sandbox at api-sandbox.elogii.com and publicly documented endpoints. Whichever iPaaS your team already uses can broker eLogii alongside Salesforce.

How long does adding eLogii alongside Salesforce take?

Typically 3 to 5 weeks from kickoff to a phased go-live, including the Salesforce integration. Most teams start with one business unit, depot or region, validate against historical Salesforce delivery data, then expand. Heatleys evaluated 20 platforms and went live fast on eLogii, citing how quickly drivers could be onboarded.

How does pricing compare?

It does not. Salesforce pricing stays as-is, eLogii is added on top. eLogii pricing is a platform fee, banded by field staff, drivers, jobs per day and modules, from $3,000 per month. Customers typically report 3 to 4× return on investment within 6 months on eLogii.

Is eLogii enterprise-grade?

Yes. eLogii runs operations at scale: J-Club (9,000+ stores), NHS, Belfast City Council, Vergo, Bristow & Sutor, Porcelanosa, Caldic and Berkmann Wine Cellars. ISO 27001 and SOC 2 Type 2 certified.

Last updated: June 2026. Information about Salesforce is drawn from Salesforce’s public documentation: Salesforce Developer documentation, Salesforce REST API API reference, and Salesforce's customization language and Salesforce Platform docs. Information about eLogii is drawn from elogii.com and the eLogii API documentation.

Custom simulation

Run the numbers on your own routes

A 30-minute working session with our solutions team. We take a sample of your real Salesforce delivery orders, depots, vehicles and SLAs, run them through the eLogii engine, and show you the projected delta against how you plan today. No slides, no generic benchmarks.

What you’ll walk away with
  • Projected drive-time & mileage savingsModeled on a representative sample of your real routes
  • SLA & on-time impact estimateWhere the engine could take pressure off your planners today
  • Planner-hours & call-center load forecastHow much manual work eLogii would remove from your team
  • Implementation & integration shapeConcrete answer on what a 3 to 5 week rollout looks like alongside your existing Salesforce org and iPaaS
30 minutes Your historical data No commitment