Privacy Policy
1. Introduction
Brisqq Ltd, trading as eLogii (“eLogii”, “we”, “us”, “our”), is committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy explains how we collect, use, share, and protect personal data when you visit elogii.com and any sub-domains (the “Website”), interact with our marketing communications, request a demo, contact our sales or support teams, or otherwise engage with us in connection with our products and services.
This Privacy Policy is issued on behalf of Brisqq Ltd and any of its group companies that operate under the eLogii brand. When we mention “eLogii” in this notice, we are referring to the relevant entity in the group responsible for processing your data.
Scope. This Privacy Policy covers personal data we process as a controller in connection with our Website and our sales, marketing, and corporate activities. It does not cover personal data we process as a processor on behalf of our business customers when they use the eLogii platform (the “Service”). For information about how the Service processes data on behalf of our customers, please refer to our Service Privacy Notice and Data Processing Agreement (DPA), or contact your account administrator.
We recommend reading this Privacy Policy alongside our Cookie Policy and Terms of Service.
2. Data controller and contact details
The data controller responsible for your personal data is:
C/O TC Group, 6th Floor, Kings House
9–10 Haymarket
London SW1Y 4BP
United Kingdom
Company number: 09226265
Privacy enquiries: privacy@elogii.com
General contact: info@elogii.com
2.1 Our EU representative
As Brisqq Ltd is established in the United Kingdom, we have appointed Kimura Limited (d/b/a Atoro) as our representative in the European Union under Article 27 of the EU GDPR. Individuals in the European Economic Area may contact our representative directly on matters relating to the processing of their personal data.
3. The personal data we collect
We collect and process the following categories of personal data, depending on how you interact with us:
3.1 Information you provide directly
- Identity and contact data — name, job title, employer, business email address, business telephone number, postal address, country.
- Demo and enquiry data — fleet size, industry, use case, deployment region, and any other information you choose to provide when requesting a demo, quote, or product information.
- Account and login data — username, password (hashed), and authentication credentials when you register for a customer or partner account or developer portal.
- Communications data — the content of emails, chat messages, support tickets, call recordings (where lawful and with notice), and meeting notes you exchange with us.
- Marketing preferences — your subscription status, areas of interest, language preference, and consent records.
- Event and webinar data — registration details, attendance information, and feedback you provide at events, trade shows, and webinars we host or attend.
- Career enquiries — if you contact us about employment opportunities, your CV, work history, references, and any other information you submit.
3.2 Information collected automatically
When you visit the Website, we and our service providers may automatically collect:
- Device and technical data — IP address, device identifiers, browser type and version, operating system, screen resolution, language settings, time-zone setting and location.
- Usage data — pages visited, referring URL, search terms used to reach the Website, content viewed, links clicked, downloads, session duration, scroll depth, and other interactions.
- Cookies and similar technologies — see Section 9 (Cookies and similar technologies).
3.3 Information from third parties and public sources
We may receive personal data about you from:
- Business partners and resellers that refer you to us.
- Marketing and lead-generation providers, business directories, and professional networks (such as LinkedIn) where you have made information publicly available or consented to its sharing.
- Event organisers when you attend a third-party event at which we are an exhibitor or sponsor.
- Analytics, advertising, and intent-data providers that help us measure and improve our marketing.
- Public sources such as Companies House, professional registers, and public social media profiles, where this is necessary to verify your identity or assess your business.
3.4 Sensitive data
We do not deliberately collect special categories of personal data (such as data revealing racial or ethnic origin, political opinions, religious beliefs, trade-union membership, genetic or biometric data, health data, or data concerning a person’s sex life or sexual orientation) through the Website. Please do not submit such data to us through the Website.
4. How and why we use your personal data
We process your personal data for the purposes set out below. Where required by law, we rely on the legal bases identified in the right-hand column.
| Purpose | Categories of data | Legal basis (UK GDPR / EU GDPR) |
|---|---|---|
| To operate, maintain, and secure the Website | Device and technical data; usage data | Legitimate interests (running our website securely and effectively); legal obligation (security) |
| To respond to enquiries, provide demos, prepare quotes, and onboard customers | Identity and contact data; demo and enquiry data; communications data | Steps taken at your request prior to entering a contract; legitimate interests (responding to business enquiries) |
| To deliver, manage, and support our products and services to business customers | Identity and contact data; account and login data; communications data | Performance of a contract; legitimate interests (servicing customers) |
| To send marketing communications, newsletters, product updates, and event invitations | Identity and contact data; marketing preferences; usage data | Consent (where required by law); legitimate interests (B2B direct marketing to existing or prospective business contacts) |
| To personalise content, advertising, and your Website experience | Cookies; usage data; device data | Consent (for non-essential cookies and similar technologies) |
| To analyse Website performance, customer engagement, and improve our products and services | Usage data; communications data; aggregated/de-identified data | Legitimate interests (improving our offering); consent (where set by cookies) |
| To organise and administer events, webinars, and training | Identity and contact data; event and webinar data | Performance of a contract or steps taken at your request; legitimate interests; consent (for marketing follow-up where required) |
| To process job applications and recruitment enquiries | Career enquiries data | Steps taken at your request prior to entering a contract; legitimate interests (recruitment); consent (where required) |
| To enforce our agreements, exercise or defend legal claims, and prevent fraud or misuse | All categories as relevant | Legitimate interests (protecting our rights, customers, and business); legal obligation |
| To comply with legal, regulatory, audit, accounting, and tax obligations | Identity and contact data; communications data; transactional records | Legal obligation; legitimate interests |
| To carry out due diligence and execute corporate transactions (e.g., financing, M&A) | Identity and contact data; communications data | Legitimate interests (managing our business); legal obligation (in some jurisdictions) |
We will not use your personal data for purposes that are incompatible with those listed above without notifying you and, where required, obtaining your consent.
Profiling and automated decision-making
We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing on this Website. We may use automated tools to score and segment marketing leads, but qualified human review is applied before any decision affecting you is made.
5. Marketing communications
We may send you marketing communications about our products, services, events, and content where:
- you have requested information from us, signed up for our newsletter, or attended an event;
- you are an existing business contact and the marketing relates to similar products and services (where permitted by applicable law); or
- you have otherwise consented to receive such communications.
You can opt out at any time by:
- clicking the unsubscribe link in any marketing email;
- updating your preferences in our preference centre (where available); or
- emailing privacy@elogii.com.
Opting out of marketing will not affect transactional or service messages, such as messages relating to your account, support, security, or contractual matters.
6. How we share your personal data
We share personal data only when necessary and with appropriate safeguards. The third parties that handle personal data collected through the Website fall into the categories below.
6.1 Service providers we use to operate the Website
| Provider | Purpose | Location of processing |
|---|---|---|
| HubSpot, Inc. | CRM, marketing automation, email, forms, Website analytics | EU / US |
| Microsoft Corporation (Microsoft Clarity) | Website behavioural analytics, session replay, heatmaps | EU / US |
| Intercom R&D Unlimited Company | Live chat and in-product messaging on the Website | EU / US |
| ClickCease Ltd | Click-fraud detection on our Google Ads campaigns | EU / Israel / US |
| Vector Inc. | B2B Website visitor identification and intent data — Vector matches anonymous visitors to companies and, where possible, individual professional contacts, which are sent to our CRM and sales tools | US |
We will update this list when we add or change material vendors.
6.2 Other recipients
- Group companies — within the eLogii corporate group, where relevant for internal administration.
- Professional advisers — (auditors, lawyers, accountants, insurers) subject to confidentiality obligations.
- Public authorities, regulators, and law enforcement — where we are required to disclose by law, court order, or to establish, exercise, or defend legal claims.
- Acquirers and counterparties in corporate transactions — in connection with any merger, acquisition, financing, restructuring, or sale of assets.
6.3 No sale of personal data
We do not sell your personal data. Some uses of analytics and advertising cookies on the Website may be considered “sharing” for cross-context behavioural advertising under the California Consumer Privacy Act. You can opt out at any time through our cookie banner, our Cookie Preferences link in the Website footer, or by using a recognised opt-out preference signal such as Global Privacy Control.
7. International data transfers
eLogii is headquartered in the United Kingdom and operates globally. Your personal data may be transferred to, processed, and stored in countries outside the United Kingdom and the European Economic Area, including the United States and other countries where our service providers operate.
Where we transfer personal data outside the UK or EEA to a country that has not been deemed to provide an adequate level of data protection, we put in place appropriate safeguards, such as:
- the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses;
- the EU Standard Contractual Clauses (2021/914) approved by the European Commission;
- reliance on adequacy decisions, including the EU–US Data Privacy Framework and the UK Extension thereto, where applicable; and
- supplementary technical, organisational, and contractual measures as appropriate, informed by transfer impact assessments.
You may request a copy of the relevant safeguards by contacting privacy@elogii.com. We may need to redact certain commercially sensitive information.
8. How long we keep your personal data
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.
| Type of data | Typical retention period |
|---|---|
| Website logs and security data | Up to 12 months |
| Sales and marketing enquiries (no contract entered) | Up to 24 months from last meaningful interaction |
| Customer account records | Duration of contract plus 6 years (statutory limitation period in England and Wales) |
| Marketing consent records | Duration of consent plus 3 years after withdrawal |
| Event and webinar records | Up to 24 months |
| Job applications (unsuccessful) | Up to 12 months, or longer with consent |
| Financial records | At least 6 years (UK statutory requirement) |
| Records relating to legal claims or investigations | Duration of claim or investigation plus applicable limitation period |
When we no longer need personal data, we will securely delete or anonymise it.
9. Cookies and similar technologies
We use cookies, pixels, software development kits (SDKs), and similar technologies (collectively, “Cookies”) on the Website. Cookies fall into the following categories:
- Strictly necessary — required for the Website to function and to record your cookie preferences. These cannot be disabled.
- Functional — power features like our Intercom live chat and remember your preferences.
- Analytics and performance — help us understand how visitors use the Website, set by HubSpot and Microsoft Clarity.
- Marketing and advertising — used to detect fraudulent ad clicks (ClickCease) and to identify the businesses and professionals visiting our Website (Vector).
When you first visit the Website, we present a cookie banner allowing you to accept, reject, or selectively manage non-essential Cookies. You can change your choices at any time through our Cookie Preferences link in the Website footer.
We honour the Global Privacy Control (GPC) and similar opt-out preference signals where required by law.
A full list of the Cookies we use, their purpose, provider, and duration is available in our Cookie Policy.
10. Your rights
Depending on your location and applicable law, you may have the following rights in relation to your personal data.
10.1 Rights under UK GDPR and EU GDPR
- Right of access — to request a copy of the personal data we hold about you.
- Right to rectification — to ask us to correct inaccurate or incomplete data.
- Right to erasure (“right to be forgotten”) — to ask us to delete your data in certain circumstances.
- Right to restriction of processing — to ask us to suspend processing in certain circumstances.
- Right to data portability — to receive your data in a structured, commonly used, machine-readable format and to have it transmitted to another controller, where technically feasible.
- Right to object — to object to processing based on our legitimate interests, including direct marketing (which we will always honour).
- Right to withdraw consent — where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.
- Right not to be subject to automated decision-making — including profiling that produces legal or similarly significant effects, except as permitted by law.
- Right to lodge a complaint — with a supervisory authority (see Section 14).
10.2 Rights under California law (CCPA/CPRA)
If you are a California resident, you may have the right to:
- know the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which we collected it, and the categories of third parties with whom we share it;
- request deletion of personal information we have collected from you;
- correct inaccurate personal information;
- opt out of the “sale” or “sharing” of personal information (we do not sell personal information for monetary value but use of certain advertising cookies may constitute “sharing” under California law — you can opt out via our cookie banner or by using a Global Privacy Control signal);
- limit the use and disclosure of sensitive personal information; and
- not be discriminated against for exercising your rights.
You may designate an authorised agent to make a request on your behalf. We will verify your identity (and the authority of any authorised agent) before responding.
10.3 Rights under other laws
If you are located in another jurisdiction (such as Brazil, Canada, Australia, South Africa, or a US state with comprehensive privacy legislation), you may have similar or additional rights under your local law. We will honour those rights to the extent required.
10.4 How to exercise your rights
To exercise any of the rights above, contact us at privacy@elogii.com with sufficient information for us to verify your identity and locate your data. We will respond within the timeframes required by applicable law (generally one month under UK and EU GDPR, with an extension of up to two further months where necessary). There is no fee for making a request, although we may charge a reasonable fee or refuse to act on requests that are manifestly unfounded or excessive.
If you are an end customer of one of our business customers (for example, a recipient of a parcel routed through the eLogii platform), please direct your rights request to that customer (the controller of your data). We will assist them in responding to your request.
11. How we protect your personal data
We maintain a comprehensive information-security programme designed to protect personal data against unauthorised access, disclosure, alteration, loss, or destruction. Our measures include:
- ISO 27001-aligned policies and controls;
- encryption of personal data in transit (TLS 1.2+) and at rest (AES-256 or equivalent);
- multi-factor authentication and role-based access controls;
- network segmentation, intrusion detection, and continuous security monitoring;
- regular vulnerability scanning and independent penetration testing;
- vendor risk management and contractual obligations on processors;
- secure software development life-cycle practices and code review;
- staff training on data protection and security; and
- documented incident response and breach notification procedures.
No security measures are perfect. In the event of a personal data breach affecting you, we will notify you and the relevant supervisory authority where required by law.
12. Children’s privacy
The Website and our products are intended for businesses and professional users and are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact privacy@elogii.com and we will take appropriate steps to delete it.
13. Third-party websites and services
The Website may contain links to third-party websites, plug-ins, or applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third parties and are not responsible for their privacy practices. We encourage you to read the privacy notice of every website you visit.
14. Complaints and supervisory authorities
We would prefer the chance to address any concerns before you contact a regulator. Please contact privacy@elogii.com in the first instance.
You also have the right to lodge a complaint with a data protection supervisory authority:
- United Kingdom — Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom. Tel: 0303 123 1113. Web: ico.org.uk.
- European Economic Area — the supervisory authority of the EEA Member State where you live, work, or where the alleged breach took place. A list is available at edpb.europa.eu.
- Other jurisdictions — please refer to your local data protection authority.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will notify you by updating the “Last updated” date at the top of this Policy and, where appropriate, by additional means such as an in-product notice or email. We encourage you to review this Policy periodically.
16. Contact us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:
C/O TC Group, 6th Floor, Kings House
9–10 Haymarket
London SW1Y 4BP
United Kingdom
Email: privacy@elogii.com
This Privacy Policy has been prepared in English. In the event of any inconsistency between this version and any translation, the English version shall prevail.