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COMPARISON

eLogii vs OptimoRoute: Key Differences Explained

The OptimoRoute alternative once per-user pricing stops adding up. OptimoRoute is a polished per-user SaaS for SMB and mid-market routing, popular among small and mid-sized route-based businesses. eLogii is built for the next stage: platform-fee pricing that doesn't charge for every new dispatcher, a dashboard that stays responsive at 50,000 daily jobs per region, multi-brand customer tracking and a B2B portal that lets your biggest accounts self-serve instead of phoning the planning desk.

Commercial model
Platform fee
Banded by field staff, drivers, jobs per day and modules. Cost curves through bands, not by adding seats one at a time.
Scale
50k tasks
Same dashboard responsiveness at 50,000 daily stops as at 500. Built for multi-depot, multi-country planning at enterprise volume.
Customer experience
Multi-brand
Three distinct brands from one dispatch desk, each with its own tracking design. Slot booking co-pilot drops failed visits by 35%.
Security
ISO + SOC 2
ISO 27001 and SOC 2 Type 2, publicly listed. Required for NHS, city governments and regulated distribution.

TRUSTED BY HUNDREDS OF HAPPY CUSTOMERS

Vergo JJ Food Service Greenix Caldic Bristow & Sutor Pilgrim Foodservice Baycorp Stelrad PTSG Barwick NHS ATS Building Products James Frew Brymec McIntyre Compliance Services Likewise SIG Berkmann Belfast Culligan City of Little Rock BakeMark Richburns Q Catering Allsaved Porcelanosa Aveyo VJ Technology Certinergie Unimasters Conexus Berkshire Tool Supply Group Discovery Venesta J-Club Wedge Perch Centrado Sofology Heatleys Misfits Market Postmedia Unisnacks

Which platform was built for which problem

eLogii

Enterprise field service & distribution

Enterprise field service and distribution. Adding a dispatcher shouldn't double the software bill, and the planning team needs depth OptimoRoute doesn't reach: multi-depot multi-country planning, customer self-service portals, multi-brand tracking, slot booking that stops over-booking before it happens, workflow analytics that show where field time actually goes. Named customers include J-Club (9,000+ stores), NHS (healthcare, 90% less manual work), Belfast City Council, Porcelanosa (81% less planning time) and Bristow & Sutor.

  • Platform fee, not per-seat
  • Multi-brand tracking and a B2B customer portal with bulk CSV
  • Slot booking co-pilot (35% fewer failed visits)
  • Workflow analytics: avg time per step, skip rates, error patterns
  • ISO 27001 + SOC 2 Type 2, publicly listed

OptimoRoute

SMB to mid-market route optimization

Per-user route optimization SaaS with strong UX and quick self-serve onboarding. Popular with field service teams (plumbing, HVAC, pest control), B2B reps and small-to-mid courier operations that want clean planning without operational complexity.

  • Per-user pricing across Lite, Pro and Custom tiers
  • Quick self-serve onboarding, polished UX
  • Solid route optimization for single-depot operations
  • Mobile driver app, customer tracking, POD
  • Popular among small and mid-sized route-based businesses

Feature-by-feature

Both products cover the core route optimization surface. The differences are in depth (recurring scheduling, forms, multi-depot, skills) and commercial model (banded platform fee vs per-user).

Capabilities

 eLogiiOptimoRoute
Route optimizationNative, configurable objectives, multi-depot, multi-dayNative, multi-day; single-depot focus
Recurring / scheduled jobsNative: task & route templates, any cadence, modeled directlyRecurring orders supported; lighter template-group model
Skills / certifications matchingYes, dynamicSkills tagging available; less rule-driven
Multi-depot routingNative; multi-region across countriesSupported; designed primarily for single-depot
Field service workflows (compliance, inspections)Co-piloted, configurable, regulated-industry readyPOD and notes; deeper workflows are outside scope
Branded tracking pagesMulti-brand supportedSingle brand
Self-service reschedulingCo-piloted, route-aware slot selectionLimited customer self-service scheduling capabilities

Scale & positioning

 eLogiiOptimoRoute
Built forEnterprise field service & distributionSMB to mid-market route optimization
Typical customer profile50 to thousands in the field; J-Club at 9,000+ stores across 25 countriesField service teams, B2B reps, small to mid couriers; popular among small and mid-sized route-based businesses
Industry depthPest control, maintenance, compliance, distribution, debt collection, waste, F&B, pharmaField service, B2B sales routing, delivery
Geographic rangeUnlimited; multi-region, multi-country, multi-depotGlobal users; product is single-depot oriented

Developer & commercial

 eLogiiOptimoRoute
REST API surface50+ endpoints across Tasks, Routes, Drivers, Vehicles, Depots, Zones, Forms, Schedules, OptimizationREST API with core order, driver, route, planning endpoints
Bulk operationscreateOrUpdateMany endpoints handle hundreds per callOrder batch operations supported
Optimization callable via APIRun, re-optimize, lock routes, manually reorder; 5 distinct modesPlan and re-plan endpoints
Webhooks7 event types incl. live driver GPS + ETA streamYes; lifecycle events
Sandbox environmentFull API parity at api-sandbox.elogii.comNot publicly documented
Custom fields end-to-endFlow through driver app, webhooks, reportingCustom data on orders
Security certificationsISO 27001, SOC 2 Type 2Not publicly listed
Pricing modelPlatform fee, operationally banded by field staff/drivers/modulesPer-user, published tiers
Pricing at comparable scaleFrom $3,000/mo, unlimited drivers and users~$2,450/mo (50 users × $49 Pro plan)

Sources: eLogii API documentation, OptimoRoute public pricing page and developer documentation. Verified May 2026.

Route optimization and scheduling

Both engines optimize routes. The architectural difference is what the planning model accepts as input and how it handles structure across days, depots and recurring patterns.

OptimoRoute’s routing

OptimoRoute’s engine is well-tuned for single-depot, multi-day route optimization with time windows, driver skills tags, and order-level constraints. The UX is one of the cleanest in the category: import a CSV or hit the API, click Plan, get optimized routes. For SMB and mid-market field service teams, this is often exactly the right level of sophistication.

eLogii’s routing

eLogii’s optimization engine is exposed across five distinct modes: a single data set, one or more specific dates, existing routes (re-optimization), a date range, and recurring patterns with varying intervals. Optimization considers skills, capabilities, vehicle capacity, SLA windows, business rules and time constraints simultaneously, with configurable objectives.

For field service in particular, eLogii models recurring cadences natively via routes, task template groups and route template groups. Planned preventative maintenance, weekly compliance visits, monthly grocery routes, biweekly pest treatments are dedicated entities, not workarounds layered on top of a delivery model.

Dynamic re-optimization

OptimoRoute re-plans when you ask it to. eLogii re-optimizes per your configured rules. For example, "reroute a no-access visit into the nearest engineer with the right skills, but don’t move any jobs with customer-confirmed ETAs in the next 90 minutes." At enterprise scale, this rule-based re-optimization is the difference between planners chasing exceptions one at a time and planners handling them by rule.

James Gilding, Vergo Pest Management

eLogii has fundamentally transformed the way we operate. The productivity gains, enhanced visibility, and ability to scale confidently have been game-changing. The rollout was smooth, the support exceptional, and the results speak for themselves.

Paul Clark, Co-Chief Operating Officer, Richburns · UK enterprise field service, 22% more visits per agent on eLogii

Customer experience built for B2B and multi-brand

OptimoRoute's customer experience is a tracking link with an ETA. Past 30 to 50 seats, that's where the planner-hour and call-center savings start to come from.

  • Multi-brand tracking. Run three brands from one dispatch desk, each with its own logo, colors and layout. OptimoRoute is single-brand.
  • Embedded tracking content. Drop NPS surveys, safety briefings, access codes or treatment instructions onto the tracking page customers already check.
  • Slot booking co-pilot. Customers only see slots that fit current routes. Cuts failed visits 35%.
  • B2B portal with bulk CSV. Each large account gets a scoped login to view jobs, pull proof PDFs, reschedule within configurable rules or bulk-import tasks. Customer-driven reschedules handle around 70% of the volume without coordinators.
  • Workflow analytics. Average time per step, skip rates, error patterns and completion data, all exportable. Tells you where the technician hours actually went. Live and historical analytics, with 13 segments refreshed overnight.

Most of this is what teams end up building on top of OptimoRoute once they outgrow per-user pricing, paying for as Enterprise add-ons, or in practice deferring.

Field execution and mobile experience

OptimoRoute’s driver app does the core job well: route view, navigation, status updates, photo and signature POD, simple notes. For straightforward delivery and field-service work this is sufficient.

eLogii’s mobile app covers the same ground and adds the workflow layer for field service:

  • Co-piloted workflows. Guided sequences for regulated procedures (gas safety, electrical compliance, pharmaceutical handling).
  • Configurable POD. Pick which artefacts are mandatory for which job type. A pest treatment needs a different proof package than a parcel drop.

API, integrations and developer experience

Both vendors expose REST APIs with JSON, webhooks and SDKs. OptimoRoute’s API is solid and well-documented for the SMB-to-mid-market use case. eLogii.s API is broader and exposes the planning surface directly.

Where eLogii’s API differentiates

  • 50+ REST endpoints across Tasks, Routes, Drivers, Vehicles, Depots, Customers, Zones, Forms, Schedules and Optimization. Full reference.
  • Bulk operations. Endpoints like POST /tasks/createOrUpdateMany handle hundreds of tasks per call, built for high-volume ingest from ERP, FSM and order-entry systems.
  • Optimization callable via the API, across 5 distinct modes (single-day, dated, re-optimization of existing routes, date range, recurring cadences). Plus planner controls: lock specific routes, manually reorder stops.
  • 7 webhook event types, including Driver/Task Tracking Update with live GPS stream and Route ETAs Update. No polling, no cron jobs, no stale data.
  • Sandbox environment with full API parity at api-sandbox.elogii.com.
  • Custom fields end-to-end through driver app, webhooks and reporting.
  • Dedicated entities for the operating model. Vehicles distinct from Drivers, Driver-schedule-exceptions, Route-template-groups, Task-template-groups, Forms and Form Submissions.
  • Pre-built connectors to Simpro and Samsara, plus SAP, Oracle NetSuite, MS Dynamics 365, Sage, Acumatica, IFS, Infor, ServiceTitan, Salesforce Field Service, ServiceMax, ServiceNow, Joblogic and others via the REST API.

OptimoRoute API

  • REST API with core endpoints for orders, drivers, vehicles, plan/re-plan and webhooks.
  • Webhooks for order lifecycle events.
  • Designed for small to mid-sized businesses with a per-user pricing model.
  • No dedicated Forms entity in the API.

Pricing

OptimoRoute publishes per-user tiers; eLogii publishes an operational starting price. The crossover point matters more than the headline numbers.

OptimoRoute pricing (2026)

PlanApprox price (annual)Per user/monthNotes
Lite$35.10per driver/monthBasic route planning. Limited to 700 active orders. No analytics, Proof of Delivery or customer feedback.
Pro$44.10per driver/monthAdds analytics, Proof of Delivery, customer feedback and weekly planning. Limited to 1,000 active orders.
CustomCustomcontact salesSLA, dedicated success, advanced features. Pricing not publicly available.

Pricing per OptimoRoute’s public pricing page as of 2026. Numbers approximate; OptimoRoute may adjust tiers or feature gates without notice.

eLogii pricing

eLogii pricing starts from $3,000/month and is a platform fee, operationally banded by field staff, drivers, jobs per day and the modules required. Each band includes a quota; cost steps up when the operation crosses a band, not when you add an individual seat. Customers typically report 3–4× return on investment within 6 months.

How the math works in practice

  • Under 30 users: OptimoRoute is cheaper. At Pro tier (~$44.10/user), 30 users are roughly $1,323/month against eLogii’s higher starting price.
  • Around 50 users: The gap narrows. 50 × $44.10 = ~$2,205/month on OptimoRoute. Organizations requiring more advanced routing capabilities may need to opt for the Custom tier, for which pricing is not publicly disclosed.
  • 100 users on Pro: ~$4,410/month on OptimoRoute. eLogii at this scale typically lands lower per job because pricing steps across bands rather than tracking every seat linearly.
  • 500+ users: Per-user pricing grows linearly; banded platform pricing grows in steps. The curve shape is materially different in eLogii’s favor, even though eLogii pricing isn’t flat.
  • Beyond raw cost: Recurring jobs, native forms, multi-depot planning, BI exports, and ISO 27001 / SOC 2 Type II are eLogii capabilities that OptimoRoute doesn’t fully match at any tier.

See the math on your actual numbers

30-minute custom simulation with your real routes, schedules and jobs. Projected savings in drive time, fuel and planner hours.

Book A Custom Simulation

When to pick each platform

Pick OptimoRoute if

  • You’re under 30 users and want the cheapest entry into route optimization
  • You operate from a single depot with relatively simple job types
  • You don’t need native digital forms, multi-depot, recurring template groups, or BI export
  • You value fast self-serve onboarding and a polished UI over operational depth
  • You’re comfortable with per-user pricing scaling linearly as the team grows
  • You don’t need published ISO 27001 / SOC 2 Type 2 certifications

Pick eLogii if

  • You run 50 or more in the field, in field service or distribution
  • You run field service: pest control, maintenance, compliance, inspection, debt collection, waste, facilities. Jobs have skills, durations, SLAs and custom paperwork
  • You run distribution: building materials, food and drink, bathroom/kitchen, grocery, pharma, 3PL across multiple depots, regions or countries
  • Your jobs recur on configurable cadences and you want them optimized as a portfolio
  • You need configurable digital forms feeding back to the office without manual data entry
  • You’re past the point where per-user pricing makes sense (typically 50+ users)
  • You need published ISO 27001 + SOC 2 Type 2, full BI export, and an API built around the operating model
Jord van Dijk, J-Club

We’d never go back to the way we were planning before. eLogii is the backbone as well as the brain of our planning operations, translating actively to our bottom line.

Jord van Dijk, IT Director, J-Club · 9,000+ stores

Switching from OptimoRoute to eLogii

OptimoRoute’s data model maps cleanly to eLogii. Most teams transition in 3 to 5 weeks.

Map data

Orders, drivers, vehicles, depots and custom fields migrate directly. Recurring patterns become eLogii route-template-groups; custom data capture becomes Form Submissions. Skills tags become dedicated skill records with rule-based matching.

Week 1

Configure & simulate

Integrations to your FSM/ERP/CRM/telematics. Custom data simulation against your historical jobs so you can validate the modeling and project savings before go-live.

Weeks 2–3

Phased go-live

One region or business unit first, then the rest. Sandbox environment available throughout.

Weeks 4–5

Frequently asked questions

Is eLogii an alternative to OptimoRoute?

Yes. eLogii and OptimoRoute compete for the same buyer in route optimization, but the products are built for different ends of the scale curve. OptimoRoute is a per-user SaaS optimized for fast self-serve onboarding and SMB to mid-market field service and delivery operations. eLogii is built for enterprise operations at scale at 50 to thousands in the field, with deeper structure for recurring jobs, custom forms, skills, multi-depot routing and SLA-driven planning.

What’s the main difference between eLogii and OptimoRoute?

OptimoRoute is excellent if you want a simple, polished route optimization product priced per user. eLogii is built when the operating problem outgrows that: when you need recurring routes as a dedicated entity, native digital forms, multi-depot and multi-region planning, configurable POD per job type, BI export, ISO 27001 and SOC 2 Type 2 certifications. The eLogii API exposes 50+ endpoints, bulk operations, optimization callable directly, and a sandbox with full API parity, against OptimoRoute’s more delivery-task-centric API.

How does pricing compare?

OptimoRoute publishes per-user pricing (Lite around $35.10 per user per month, Pro around $44.10 annual; advanced capabilities require a Custom contact-sales plan). eLogii is a platform fee, operationally banded by field staff, drivers, jobs and modules, starting from $3,000 per month. Each band includes a quota; cost steps up across bands, not per individual seat added. In practice, below 30 users, OptimoRoute is cheaper. At Pro tier pricing, 30 users are roughly $1,323/month. At 50 users, OptimoRoute Pro is approximately $2,205/month, while organizations requiring more advanced routing capabilities may need the Custom tier. At 100 users, OptimoRoute Pro reaches roughly $4,410/month. Above that, eLogii’s banded curve grows in steps rather than linearly per user, making it increasingly cost-effective as operations scale.

Can eLogii replace OptimoRoute?

Yes. eLogii covers every core OptimoRoute capability (route optimization, driver app, real-time tracking, customer notifications, branded tracking pages, POD, REST API, webhooks) and adds dynamic scheduling, configurable digital forms, multi-day and recurring optimization, skills-based assignment, multi-depot routing, and full data export to BI tools. Most teams switch in 3 to 5 weeks.

Which is better for field service?

Both serve field service. OptimoRoute is a strong fit for SMB and mid-market field service teams that want clean route optimization without operational complexity. eLogii is the right choice when field service depth matters: planned preventative maintenance, recurring visits on configurable cadences, skills and certifications matching, native custom forms for compliance and inspections, SLA windows, and dynamic re-optimization with rule-based planner controls.

Does OptimoRoute have native digital forms?

OptimoRoute supports proof of delivery (photos, signatures, notes) and some custom data capture, but does not expose a dedicated Forms entity in its API. eLogii exposes Forms and Form Submissions as dedicated entities, so unlimited custom forms (risk assessments, inspection checklists, compliance paperwork, conditional service steps) can be designed in the dashboard and pulled back as structured submissions.

Last updated: May 2026. Information about OptimoRoute is drawn from their public pricing page and developer documentation. Information about eLogii is drawn from elogii.com and the eLogii API documentation.

Custom simulation

Run the numbers on your own routes

A 30-minute working session with our solutions team. We take a sample of your real jobs, depots, vehicles and SLAs, run them through the eLogii engine, and show you the projected delta against how you plan today. No slides, no generic benchmarks.

What you’ll walk away with
  • Projected drive-time & mileage savingsModeled on a representative sample of your real routes
  • SLA & on-time impact estimateWhere the engine could take pressure off your planners today
  • Planner-hours & call-center load forecastHow much manual work eLogii would remove from your team
  • Implementation & integration shapeConcrete answer on what a 3–5 week rollout looks like for you
30 minutes Your historical data No commitment