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Wholesale Distribution Software

Route Optimization & Delivery Management Software for Wholesale Distribution

Multi-drop routes built in seconds across retail, hospitality and trade customers. Weight, dimension and configurable-unit capacity planning. Truck-specific routing that avoids low bridges and restricted roads. Strict delivery windows, barcode-confirmed POD, branded tracking with live ETAs and a REST API for any ERP or WMS.

Wholesale distribution warehouse with goods staged for despatch
eLogii task list for wholesale distribution routes with timed drops
Driver assignment card for a wholesale distribution vehicle
Live
Customer SMS preview confirming a wholesale delivery ETA

Wholesale distribution, routed by a real optimization engine

Purpose-built for foodservice, building materials, HVAC trade, kitchen & bathroom and industrial MRO distributors running multi-drop B2B routes at scale.

Multi-drop routes at scale

Sequence 20, 50 or 100+ drops per vehicle by zones, windows and capacity. Same-day re-optimization slots late orders into live routes in seconds.

Truck-specific routing & capacity

Weight, dimensions and configurable capacity units - pallets, cages, cases - enforced per vehicle. Routes avoid low bridges, forbidden roads and restricted tunnels.

Barcode-confirmed POD

Case, tote and pallet scans; configurable forms per order type; geo-tagged photos; data pushed back to your ERP or WMS via REST API and webhooks.

Does this sound like your wholesale operation?

These are the problems we hear from foodservice, building materials, HVAC trade, industrial MRO and multi-vertical wholesale distributors before they switch to eLogii.

Spreadsheet planning can't keep up with 100+ drops a day
What works for 30 drops breaks at 100 and collapses at 300. Dispatchers spend the first two hours of every shift rebuilding yesterday's routes while customers call asking where their order is - and the plan they build still isn't optimal.
Vehicle capacity is estimated, not enforced
Overloaded vans come back for a second run. Half-full ones waste a slot. Without weight, dimension and unit-level capacity rules, your fleet is never fully utilised and your planners spend all day estimating what each vehicle can realistically hold.
Delivery windows vary wildly across customer types
A 6am restaurant, a 9am retail store, a trade counter with all-day access, a hotel loading bay that only opens for ninety minutes at 11. Your routing needs to hit every window without spinning up empty kilometres between them.
POD disputes and short-delivery claims eat margin
Paper delivery notes get lost. Customers claim short delivery two days later. Without barcode-confirmed drops, geo-tagged photos and signed forms per order, every dispute becomes a credit note - and your account managers spend half their week chasing evidence instead of selling.
Multi-Drop Optimization & Same-Day Re-Planning

Routes built in seconds across hundreds of drops - and re-built when the day changes

eLogii sequences 20, 50 or 100+ drops per vehicle across zones, clusters and time windows, with configurable objectives (cost, time or a blend). Same-day re-optimization slots late orders into live routes without tearing up the day. Task Priority, Task Rules and Force Assignment give planners control over trade-offs.

Configurable Optimization
Optimize for cost, time or a custom blend per run - model each depot's priorities differently.
Zones & Geographic Clustering
Group nearby drops into coherent territories so vehicles aren't criss-crossing patches.
Same-Day Re-Optimization
Late orders, cancellations and failed drops slot back into live routes in seconds.
Task Priority, Rules & Force Assignment
Planners control how the engine trades off between drops, windows and customer priority.
Routes built and rebuilt across hundreds of drops in seconds
Vehicle Capacity & Truck-Specific Routing

Every van, rigid and artic loaded to its real limit - and routed on roads it can actually drive

Capacity is modelled on weight, dimensions (H/W/L) and configurable units - count pallets, cages, crates or cases and the engine respects the limit. Vehicle Capabilities flag tail-lifts, pump trucks, refrigerated fit-outs and crane offloads. Truck-specific routing avoids low bridges, forbidden roads and restricted tunnels, with hazardous-goods-aware road choice. Routes come out drivable on the first pass.

Weight, Dimension & Unit Capacity
Weight, max weight per axle, H/W/L dimensions and configurable capacity units - all respected during optimization.
Vehicle Capabilities & Types
Tail-lift, pump truck, refrigerated-fit-out, crane offload - flagged as capabilities and matched to the drops that need them.
Truck-Specific Routing
Avoid low bridges, forbidden roads and restricted tunnels; factor in hazardous-goods-aware road choice.
Multi-Depot & Mixed Fleet
Model vans, rigids and artics side-by-side across multiple depots with the right constraints on each.
Vans, rigids and artics loaded to real limits and routed on drivable roads
Delivery Windows & Customer Experience

Stop fielding "where's my delivery?" calls from retail, trade and hospitality customers

Per-task time windows let a 6am restaurant, a 9am retail store and an all-day trade counter sit on the same route. Earliness/Lateness/Overtime Tolerances and the Task Lateness panel catch at-risk drops early. Branded (and multi-brand) tracking pages show live ETA; Email/SMS/push notifications fire at each lifecycle stage. Self-service rescheduling closes the loop.

Time Windows & Lateness Tolerances
Per-drop windows; Earliness/Lateness/Overtime Tolerances and a Task Lateness panel to catch at-risk drops early.
Branded & Multi-Brand Tracking
Your brand on every customer-facing tracking page; multi-brand support for 3PLs and group distributors.
Email, SMS & Push Notifications
Dispatched, en-route, arriving, delivered - configurable per customer type via Advanced Notifications.
Self-Service Rescheduling
Customers pick a new slot from the tracking page without calling your office.
Live tracking stops where-is-my-delivery calls
Barcode-Confirmed POD & Offline Driver App

Prove every drop at SKU or handling-unit level - and settle disputes in seconds, not weeks

The driver app runs on Android and iOS, works offline with manual sync, and captures everything per drop: configurable POD forms per order type, geo-tagged photos, signatures, and barcode scans against cases, totes or pallets. Assign-task-on-barcode-scan lets drivers load by scanning and sequence around what's loaded. Items and Item States track every SKU. A PDF POD generates per task; data pushes back to your ERP/WMS via REST API.

Barcode Scan & Items/Item States
Case, tote and pallet scans; SKU-level item tracking from pick to drop with user, timestamp and GPS.
Configurable POD Forms
Custom forms per order type (ambient vs chilled, new customer vs repeat, fragile vs heavy); PDF POD generated per task.
Photos, Signatures & Geofence
Geo-tagged photos, electronic signatures at the drop, Geofence auto-stamping of arrival and departure.
Offline Working & Manual Sync
Drivers keep working through coverage gaps; Reconnect Now / Sync Now pushes everything once signal returns.
SKU-level proof of every drop and disputes settled in seconds
25-35%
Reduction in drive time and empty running
10-20%
More drops per route via capacity + clustering
50-70%
Dispatcher planning time handed back to the business

The business case for wholesale distribution route optimization

Verified ranges from eLogii deployments at wholesale distributors running tens to hundreds of vehicles across foodservice, building materials, HVAC trade and industrial MRO.

25-35%
Reduction in drive time
Geographic clustering, zones and same-day re-optimization vs. manual dispatch
10-20%
More drops per route
Weight, dimension and capacity-unit utilisation enforced by the engine
50-70%
Planner / dispatcher time saved
Planners manage exceptions, not every route from scratch
80-90%
Routes optimized out of the box
Majority of plans need zero manual adjustment before dispatch
Fewer
POD disputes and credit notes
Barcode-confirmed drops, geo-tagged photos, signed forms per order
Weeks
Typical go-live, phased by depot or region
REST API, sandbox and CSV/SFTP imports - no middleware, no bespoke build
Based on verified data from wholesale distribution deployments. Individual results vary by fleet size, order density and mix of retail, hospitality and trade customers. We build a custom simulation from your real routes before you commit.

Constraints enforced by the engine. Not by your dispatcher.

The rules generic routing tools skip past - built into eLogii's optimization as first-class constraints.

  • Capacity enforcement - weight, dimensions, configurable units (pallets, cages, cases) respected per vehicle.
  • Truck-specific road choice - low bridges, forbidden roads, restricted tunnels, hazardous-goods-aware routing.
  • SLA & window discipline - per-drop windows, tolerances, Task Priority and Rules, at-risk drops surfaced early.
  • Full audit trail - every scan, photo, form and signature logged with user, timestamp and GPS.

How wholesale distribution runs in eLogii

1
Orders sync from ERP / WMS / order-management via REST API (or CSV/SFTP for legacy feeds) - with customer, product, window and service instructions
2
Overnight optimization builds routes across vehicles, depots, zones, capacity units, truck specs and windows
3
Late orders and same-day changes slot in via same-day re-optimization; Task Priority and Rules govern trade-offs
4
Driver app: offline-capable, barcode scans, configurable POD forms, photos, signatures, Geofence arrival/departure
5
POD, status and GPS events push back to ERP/WMS via webhooks; customer sees live ETA on branded tracking page
Customer Story
Q Catering
Q Catering runs 26 vehicles and 30 drivers out of Kent, East Sussex, South London and Surrey, serving schools, nurseries and the wider education sector with tight, fixed delivery windows. Switching to eLogii cut their nightly route-planning from 3 hours to minutes - roughly 750+ hours a year handed back to the business - while delivery window compliance stayed consistent across every customer.
Read the full Q Catering story
Q Catering
3 hrs → mins
Nightly route-planning time cut - ~750 hours a year saved

What wholesale distribution teams use most

15 capabilities

Integrates with the ERP, WMS and telematics stack wholesale distributors run

REST API with sandbox and production environments, event-driven webhooks, CSV/SFTP imports for legacy feeds and a plug-and-play Samsara integration. Connect SAP, Dynamics, Sage, NetSuite, Oracle or a custom WMS - no middleware, no bespoke build. Full API docs at elogiiapidocs.apidog.io.

REST API & Webhooks

Any ERP, WMS or OMS

Predictable resource-based URLs, API-key authentication, sandbox (api-sandbox.elogii.com) and production, event-driven webhooks. Push orders in from SAP, Dynamics, Sage, NetSuite, Oracle or a custom warehouse system.

  • Tasks (createOrUpdateMany / bulk), routes, vehicles, drivers, customers, depots, zones
  • Optimization API - run for dataset, dates, date range or recurring intervals
  • Forms API for configurable POD / inspection forms
  • Webhooks: tasks, optimization results, status updates, POD events
  • CSV & SFTP imports for legacy feeds and client-supplied data
See API docs
Plug-and-play telematics

Samsara

Plug-and-play integration with Samsara for accurate mileage tracking, real-time vehicle location and driver-behaviour data fed directly into route analytics.

  • Real-time GPS per vehicle
  • Planned vs actual mileage comparison
  • Driver behaviour and safety scoring
  • Fleet maintenance alerts
See the Samsara integration
Built-in integrations

What3Words & Twilio

What3Words for precise drop locations at hard-to-find sites (loading bays, farms, building sites). Twilio for Email/SMS notifications and masked calling between drivers and customers without exposing personal numbers.

  • What3Words addresses on task records
  • Twilio SMS and Email lifecycle notifications
  • Masked calling for driver-customer contact
  • Multi-brand tracking for 3PLs and group distributors
See all integrations

Frequently asked questions about wholesale distribution route optimization

Route optimization software for wholesale distribution automates how a dispatcher turns a day's orders into routes - sequencing 20, 50 or 100+ drops per vehicle by geography, delivery window, vehicle capacity and customer priority. It replaces manual planning in spreadsheets with an engine that respects strict time windows, vehicle weight and dimension limits, truck-specific road restrictions, and driver or vehicle capabilities. eLogii pairs that engine with a barcode-scanning driver app for proof of delivery, branded customer tracking with live ETAs, and a REST API plus webhooks to connect any ERP, WMS or order management system.

eLogii builds multi-drop routes from hundreds or thousands of daily orders across a fleet of vehicles using a configurable optimization engine with zones, geographic clustering, traffic-aware routing and configurable objectives (cost, time or a blend). Optimization runs overnight for the next day's plan or on demand; same-day re-optimization slots late orders into live routes without breaking the rest of the day. Task Priority, Task Rules and Force Assignment give dispatchers control over how the engine trades off between objectives.

Vehicle capacity is modelled on weight, physical dimensions (height, width, length) and configurable capacity units - so you can count pallets, cages, crates, totes or cases as capacity and the engine respects the limit per vehicle. Vehicle Capabilities flag equipment like tail-lifts, pump trucks or refrigerated vehicles so jobs only route to vehicles that can physically handle them. Vehicle Types and Categories let you model a mixed fleet of vans, rigids and artics with different limits. See help.elogii.com for Vehicles, Vehicle capabilities, Vehicle types and Vehicle categories articles.

Yes. Truck specifications and routing account for vehicle dimensions and weight per axle, avoid low bridges and forbidden roads, respect tunnel category restrictions and factor in a hazardous-goods flag for loads that must avoid certain routes. The result is that rigids and artics don't get sent down unsuitable roads and routes are drivable on the first pass, not after a dispatcher manually overrides them.

eLogii respects per-task time windows so a 6am-8am restaurant drop, a 9am-5pm retail window and an all-day trade counter can all sit on the same route. Earliness, Lateness and Overtime Tolerances give planners control over how strictly the engine sticks to windows; the Task Lateness panel surfaces at-risk jobs before they breach. Branded tracking pages and Email/SMS/push notifications keep the customer informed with a live ETA so they're ready when the vehicle arrives.

Yes. Every drop captures configurable digital forms per order type (delivery notes, damage reports, cage counts, temperature checks), photos with geo-tags and timestamps, barcode scans to confirm the right cases or pallets were delivered to the right customer, electronic signatures at the point of delivery and Geofence-based auto-stamping of arrival and departure. A PDF POD is generated per task and POD data pushes back to your ERP, WMS or order management system via the REST API.

Yes. The driver app supports Barcode Scan for individual items and Assign-task-on-barcode-scan, which lets a driver load their van by scanning labels and have the app build the route around what's physically on the vehicle. Items and Item States track each SKU or handling unit from pick through to drop, so a pick dispute or short delivery can be traced to a specific scan event with user, timestamp and GPS.

Branded (and multi-brand for 3PLs and group distributors) tracking pages show live ETA and delivery status. Email, SMS and push notifications fire at each stage of the delivery lifecycle - dispatched, en-route, arriving, delivered. Advanced Notifications let you tailor wording and timing per customer type, so a restaurant gets a different arriving-soon SMS than a retail store. Self-service rescheduling from the tracking page lets customers pick a new slot without calling your office.

eLogii exposes a full REST API (documented at elogiiapidocs.apidog.io) with sandbox and production environments, webhooks for event-driven updates back to your ERP or WMS, CSV and SFTP imports for legacy systems and a plug-and-play Samsara integration for telematics. Wholesale distributors typically use the API to push orders in from SAP, Dynamics, Sage, NetSuite, Oracle or a custom WMS, and receive POD, status and GPS updates back via webhooks - no middleware, no bespoke build.

Yes. Recurring Tasks and Task Templates let you define standard orders for customers on a fixed schedule (e.g. every Tuesday and Friday), and Recurring Route templates let you pre-define entire rounds that regenerate automatically for the next period. That's ideal for foodservice distributors, building materials trade rounds and wholesale operations where the same drops run on a weekly cycle. Schedule exceptions handle bank holidays and customer-specific skips.

Wholesale distributors running eLogii typically see 25-35% reduction in drive time and empty running, 10-20% more drops per route through better capacity utilisation and geographic clustering, 50-70% less dispatcher time spent on manual planning, and a lift in customer satisfaction driven by accurate ETAs and barcode-verified deliveries. Exact savings depend on fleet size, order density and mix of retail, hospitality and trade customers - we build a custom simulation from your real routes before you commit.

Most wholesale distributors go live in weeks, with phased rollouts by depot or region. The REST API, sandbox environment and CSV/SFTP imports remove the need for middleware or a bespoke integration project, so ERP and WMS connectivity runs alongside configuration rather than blocking go-live. eLogii customers include JJ Foodservice, Q Catering, Brymec, VJ Technology, Porcelanosa, Deanta and Heatleys - real wholesale operations with real case studies at elogii.com/customer-stories.

eLogii is purpose-built for mid-market and enterprise distribution operations that need a genuine optimization engine without the weight of legacy suites. Compared to Descartes and Paragon, eLogii deploys in weeks, not months, and ships with a modern driver app, branded customer tracking and event-driven webhooks out of the box. Compared to lighter tools like OptimoRoute, eLogii handles truck-specific routing, vehicle capabilities, configurable forms per task type, barcode-confirmed POD and full WMS/ERP integration via the API - built for wholesale at scale, not SMB couriers.

Ready to optimize your wholesale routes?

See what eLogii would save your wholesale distribution operation

We'll run your real depots, real vehicles, real orders and real delivery windows through a custom simulation - so you see the number for your operation, not a generic estimate.