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Warehouse Management: How to Optimize Storage in 2024

Discover warehouse management strategies, software, and providers to streamline inventory, enhance delivery, and boost customer satisfaction in 2024.


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No matter if you have inventory that could fill multiple football fields or just a small garage, keeping track of it is essential. It's key to success in ecommerce and retail. Customers want to get the ordered items, in the right specifications, as fast as possible.

It sounds simple, but how do you keep your inventory list accurate and matching what's actually on your shelves right now? How do you ensure refrigerated items are packed right before your delivery driver picks them up so they don’t spoil?

We've put together the best strategies and important tips for every step, from getting your products to delivering them to customers. Plus, we've got recommendations for software and service providers that work for companies of all sizes.

Here's what you'll find in this article:

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What is Warehouse Management?

Warehouse management involves handling everything from receiving and storing products to keeping them safe until they're shipped to customers. It's a key part of businesses that sell physical items. This process includes seven stages in the supply chain and is where the final delivery to the customer starts. How well your warehouse and delivery teams work affects how quickly your customers get their orders.

Warehouse management also means the team of workers in the warehouse who do the daily tasks needed to manage the supply chain.

Why Good Warehouse Management Matters for Your Business in 2024

The better you manage your warehouse, the faster you can get products to your customers, and the more likely they are to keep coming back. Online shopping is still growing. Therefore, route optimization is becoming crucial to efficiently use delivery labor and maintain profits. Companies can count on increased productivity and improved customer experience with route optimization.

eMarketer predicts that in 2024, getting customers and generating revenue cannot only depend on online channels like social media, as DNVBs have previously relied on. Namely, according to the eMarketer forecast from February 2024, US consumers are expected to spend $6.23 trillion in traditional retail stores this year. That offers a significant opportunity for DNVBs.

Good warehouse management is crucial for businesses, especially DNVBs. It enables efficient stocking and delivery of products, which supports strategies like expanding physical retail presence and partnering with wholesalers. This efficiency helps DNVBs drive sales, enhance customer experience, and maintain competitiveness amid rising advertising costs and shifting market dynamics.

Even more so, teamwork between your warehouse and delivery teams is key if you want to compete with big ecommerce companies like Amazon. Warehouses set up your delivery team to provide great order delivery and customer service.

Why Last-Mile Delivery Matters

Improving product deliveries and reducing turnaround times hinges on integrating efficient warehouse management with excellent last-mile delivery. Last-mile delivery is the final step in the shipping process. It directly impacts the customer experience.

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Even if your warehouse runs smoothly, poor last-mile delivery can lead to delayed deliveries and dissatisfied customers. Similarly, efficient last-mile delivery won't matter if your warehouse isn't properly stocked.

Warehouse management and last-mile delivery are critical components that must be optimized together for business success. Even more so, avoiding return fees altogether can help you avoid losing customers. Namely, a whopping 88% of consumers will stop shopping through a retailer due to the paid returns policy. You can find more insights on optimizing last-mile deliverya and how eLogii supports businesses in overcoming these challenges.

Master Last-Mile Delivery with eLogii

It's natural to assume that no one will focus on your products and customers more than you do. That's why many retail businesses find success by handling last-mile delivery internally. eLogii has enabled retail and ecommerce companies worldwide to boost revenue by enhancing key performance indicators like delivery capacity and punctuality.

eLogii seamlessly integrates with various third-party software, including warehouse management systems. Through API integration, your entire team can stay coordinated, ensuring swift movement of products from packing to loading and final delivery.

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Fleet managers can focus on strategic planning by relying on eLogii to compute optimized delivery plans for them. They simply need to upload orders and specify any constraints or route actions using the planning screen

With eLogii, you can also send customers real-time updates about their orders through email or SMS notifications. This not only enhances customer satisfaction but also reduces the need for customers to call and inquire about their package's whereabouts. These notifications are customizable and include a live tracking link that details the exact arrival time of orders.

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If you ever need to use a shipping service or courier, this article offers useful tips and suggestions for reducing shipping expenses. Additionally, we've included a guide to package tracking with links to the most popular global couriers, allowing you to track your package instantly.

Seven Essential Duties of Warehouse Management

Seven Essential Duties of Warehouse Management

1. Receiving and Inspection

Warehouse management teams begin by inspecting incoming products or raw materials before storing them. Employees receive pallets of inventory and inspect inbound products from suppliers to ensure they match the purchase order and are free of damage or loss during transit. Any discrepancies should prompt the initiation of a new purchase order.

Sometimes, warehouses receive shipments containing items of incorrect color, size, or material. Occasional errors are usually manageable. However, managers must identify if certain suppliers consistently deliver damaged goods or miss delivery deadlines. Persistent issues should be reported to senior management to evaluate the need for finding alternative suppliers.

2. Storage Management

Next, warehouse staff move the inspected products to designated locations within the warehouse. They will be securely stored until ordered by a customer. Careful consideration is essential for where and how items are stored. Products must be kept safe, with heavy items not placed on top of lighter ones, sensitive items potentially requiring temperature-controlled environments, and all products handled with care.

The layout and allocation of storage within a warehouse significantly impact the efficiency of order processing. That is especially true in larger and more complex facilities. It's crucial to store frequently ordered items close together to cut travel time for pickers. Popular products should be placed in easily accessible locations, such as lower shelves near the front. Additionally, items with expiration dates should be prioritized. Those expiring soonest should be located closest to the front for prompt shipment.

3. Order Picking

When a customer places an order, it's the picker's responsibility to collect the items from the shelf and deliver them to the packing area. Efficient pickers work swiftly and with high accuracy, ensuring they consistently retrieve the correct item, size, and color. A well-organized warehouse or distribution center, as described in step 2, facilitates easier and more effective picking operations.

These are the most common picking methods:

  1. Single Order Picking. This basic strategy is used in small warehouses with low order volume. Pickers gather items for one order at a time and deliver them to the packer before moving on to the next order.
  2. Wave Picking. Similar to single order picking, but picking occurs at scheduled times throughout the day in short intervals. This helps prevent congestion in the warehouse and can align picking with truck loading times.
  3. Batch Picking. Multiple customer orders are grouped together for picking. Items are picked by SKU rather than by individual order, reducing the number of trips pickers need to make. For example, if several orders require the same item, pickers can gather all these items in one trip.
  4. Cluster Picking. Pickers handle multiple orders simultaneously without necessarily grouping similar orders or picking by SKU. They may pick items that are close to each other in the warehouse to minimize travel time.
  5. Zone Picking. Typically used in large warehouses with distinct sections (e.g., refrigerated and non-refrigerated zones). Pickers are assigned specific zones to pick items from. This method can be combined with wave, batch, or cluster picking, and orders can move from one zone to another before reaching the packing area.

Picking starts right after a customer orders, so the clock is ticking. Any delays or problems from this point on will directly impact how quickly the order gets delivered.

4. Packaging Process

Packers receive items from pickers and verify their accuracy before performing a final inspection to ensure items are undamaged and within expiration dates. They then securely pack the items for shipment and update the warehouse inventory. Packers handle fragile items carefully to prevent damage during transport. They may use specific packaging materials to meet courier requirements. They also prepare shipping labels and sometimes assist in loading courier vehicles.

5. Coordinating Last-Mile Delivery

Last-mile delivery involves transporting goods from the warehouse directly to the customer. This can be managed in two ways:

  • For long-distance and international shipments, warehouses collaborate with various couriers like USPS, UPS, and FedEx. Freight, air, or rail transportation may be used based on the item size and shipping distance. Warehouse management ensures orders are safely handed over to couriers and that customers receive the necessary tracking information.
  • For local orders and smaller business areas, self-delivery is an excellent option. Using delivery management software such as eLogii, businesses can efficiently guide their courier teams to deliver exceptional customer experiences. Keeping this stage in-house offers numerous benefits, which we'll explore further in this article.

Regardless of the approach chosen, effective coordination between warehouse management and last-mile delivery is crucial. Packaging should be timed to coincide with courier arrivals for swift loading of delivery trucks, especially for perishable items.

6. Warehouse Auditing

Auditing a warehouse ensures inventory control and quality assurance, preventing minor errors or damaged products from becoming significant issues. Managers conduct audits at varying frequencies, depending on warehouse size and operational complexity. Audits typically involve cross-checking inventory levels against digital records to ensure accurate forecasting.

Managers also verify products with expiration dates to prevent disposal and restocking needs. In larger warehouses, audits may extend to evaluating personnel, product placements, scheduling strategies, and other operational aspects. These checks help identify and address potential issues before they impact customers or pose risks on the warehouse floor.

7. Handling Returns and Restocking

Returns and restocking are crucial aspects of warehouse management that are often underestimated. Establishing a smooth reverse logistics process for customers is essential in the product supply chain. Returns are inevitable, regardless of your team's skill or product quality. Warehouse management teams manage the receipt and restocking of returned products, as well as the picking and packing of new items for exchanges.

Challenges in Warehouse Management

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All the typical challenges in warehouse management can be tackled using software, outsourcing, or a combination of both. These challenges include:

  1. Handling Materials: It's crucial for all staff members to handle packages with care. Goods should never be mishandled or stacked in ways that could cause damage.
  2. Space Constraints: Finding adequate space for storing products can be a significant hurdle, especially for small businesses. Once warehouse space is secured, organizing products efficiently and ensuring their security becomes another challenge.
  3. Operational Efficiency: Every aspect of warehouse and last-mile delivery management must be well-organized and optimized for maximum efficiency. This is difficult to achieve with manual record-keeping and planning processes.
  4. Customer Experience: Ultimately, the success of any business relies on customer satisfaction and meeting their expectations. A successful warehouse management strategy prioritizes keeping customers informed about their order status and ensuring prompt delivery of products.

Enhancing Warehouse Management

Fortunately, there are straightforward strategies you can use to address these challenges.

Building an Effective Recruitment Process

Prioritize hiring top-quality talent for your warehouse management team. Employees who are consistently tardy or mishandle products can lead to significant financial losses. Implement a strong employer branding strategy, a focused recruiting approach, and competitive salaries to mitigate pitfalls in your hiring process. Consider partnering with a specialized recruitment agency to attract exceptional candidates.

Outsourcing Your Warehouse Management

Engaging a third-party logistics company (3PL) to oversee your inventory is a viable solution for many businesses. Whether your company is large or small, there's a 3PL provider suited to your needs. These experts specialize in maintaining inventory levels and ensuring product safety while delivering excellent customer experiences. Most 3PLs have established partnerships with major couriers like UPS and FedEx, facilitating both local and broader product distribution.

Harnessing Software Solutions

Utilizing software solutions like Warehouse Management Software (WMS) or Enterprise Resource Planning (ERP) software can enhance both daily operations and strategic capacity planning. Implementing Software as a Service (SaaS) tools ensures that everyone has access to current information efficiently.

Warehouse management software (WMS) acts as a central hub for warehouse operations, minimizing human error. Managers can oversee operations remotely, even using tablets or mobile devices. Pickers benefit from WMS software by quickly locating SKUs, while packers can use it to notify the team promptly about outgoing orders. When integrated with delivery management and route optimization software like eLogii, these technologies create a robust system for achieving comprehensive logistical success.

Top 4 Warehouse Management Systems

Optimize your warehouse operations internally by simplifying your fulfillment and logistics workflows with WMS solutions customized to suit your requirements. Below, you'll discover a summary of four software options, including the types of businesses they cater to, along with an explanation of their unique features and functionalities. What's more, all these warehouse management solutions can integrate seamlessly with a  route planner for comprehensive logistics management from start to finish.

1. Overview of Fishbowl

Fishbowl inventory management software simplifies every aspect of warehouse management and more. It enables swift processing of incoming stock using barcode scanners and facilitates inventory tracking by expiration date or serial number. Additionally, Fishbowl supports creating work orders for repairs that can be saved for future use. Integration with popular ecommerce platforms like QuickBooks, Shopify, and Amazon is seamless.

2. Summary of Sortly

Sortly offers an intuitive inventory management system suitable for businesses of all sizes, especially small enterprises. Employees can use Sortly's in-app scanner to efficiently process inventory by scanning product barcodes or QR codes using smartphones, tablets, or handheld scanners. It also allows granting specific access permissions to employees, enabling streamlined operations without constant managerial oversight.

3. Insight into Logiwa

Logiwa is a cloud-based warehouse management software designed to automate and streamline complex warehouse workflows. It optimizes time spent on picking and packing through features like wave, batch, and cluster picking. With multi-warehouse management capabilities, Logiwa is ideal for scaling businesses and larger enterprises. It integrates seamlessly with major marketplaces and ecommerce platforms such as Amazon and Shopify.

4. Overview of Infoplus Commerce

Infoplus Commerce caters to both small independent companies and large third-party logistics providers (3PLs). It offers robust inventory management solutions with integrations for marketplaces and artificial intelligence tools that prioritize tasks effectively. Infoplus Commerce supports various integrations including marketplace and shopping cart platforms, making it versatile for diverse business needs.

Overview of 4 Top Warehouse Management Providers

Prefer outsourcing? Below, you'll find details about four warehouse management providers available for managing your inventory. You can maintain control of last-mile delivery by using these providers alongside eLogii.

1. Insights into ShipBob

ShipBob offers comprehensive 3PL services, handling both forward and reverse logistics including returns processing, inventory management, and order management. It caters specifically to ecommerce companies using the DTC model and integrates seamlessly with platforms like Amazon, Walmart, and Shopify.

2. Overview of eFulfillment Service

eFulfillment Service specializes in serving ecommerce businesses and integrates smoothly with popular selling platforms such as eBay and Shopify. Based in Traverse City, Michigan, this family-owned business has no minimum order requirements or storage space, making it ideal for small businesses and scalable options.

3. Insight into FLEXE

FLEXE provides on-demand warehousing, order fulfillment, and distribution services for retail stores and ecommerce businesses. They cater to enterprises and smaller businesses alike, with multiple warehouses across the United States. FLEXE has partnered with renowned brands like Ralph Lauren, Staples, and Ace Hardware.

4. Summary of Red Stag Fulfillment

Red Stag Fulfillment utilizes RSF OPS, a proprietary cloud-based system, to manage warehouse operations, storage, and fulfillment. They offer real-time monitoring capabilities for DTC and B2B ecommerce companies, allowing access to order status and inventory via computer or mobile devices.

Partnering in Logistics and Beyond

Whether you opt for warehouse management software to manage your entire product journey internally or enlist a 3PL, eLogii is here to enhance your last-mile delivery. Our delivery management software optimizes routes for cost-efficiency, driver workload balance, or a blend of both. eLogii simplifies the input and storage of unique business constraints, offering managers analytics to inform strategic decisions for future planning.

We are dedicated to providing excellent customer service so you can do the same for your customers. Have questions? Just share details about your Distribution or Field Service business, and our product expert will demonstrate how eLogii can enhance your operational efficiency.

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