Supplying medicine and medical equipment to consumers is a time-sensitive process.
Any delay in the supply chain has a serious impact on the health of your customers.
If anything, the outbreak of the COVID-19 virus has exposed the risks in 2020. And the consequences if something doesn’t change.
In this article, we’ll show you the importance of uninterrupted pharmacy delivery and how to reach that goal.
We’ll also reveal a solution that can help you overcome all of the challenges of managing pharmacy delivery.
(But more on that later)
Right now, let’s take a look at the first step that you need to take.
If the state of delivery in time of the coronavirus has shown us anything, it’s that there is a genuine need for a contactless purchase of pharmaceuticals and medical equipment.
Pharmacies have to allow customers to buy and refill prescription medication without stepping foot outside of their homes.
After all, it’s the only way social distancing is going to work.
But this disruption in the pharma industry had started even before the spread of the virus.
In fact, companies like Capsule had started offering consumers a chance to order their medicine online with same-day delivery in New York as early as 2016.
The initial success of the start-up prompted titans like Walgreens and CVS to establish online platforms, as well.
While Amazon entered the market with the acquisition of PillPack.
Still, customers remained reluctant to order a valuable commodity like prescription drugs online.
That’s why before 2020, only 1% of the total $275 billion in revenue that Pharmacy generates came from an online purchase.
But the trend is changing in favour of ePharmacy.
Now, if you want to know how to compete with Amazon delivery, Walgreens, CVS, and the likes, moving your storefront online is a key step in the process.
It’s also what your customers want.
Customers want the convenience of online shopping with immediate access to the purchase via a pharmacy delivery service.
And that’s exactly what you need to do next.
Pharmacy delivery isn’t a new concept.
Community pharmacies and other small independent pharmacies have offered home delivery of medicine for as long as pharmacies have existed.
You too have probably delivered prescription medication to a loyal customer who is old or disabled at some point in time.
But by modern standards, this was only a small portion of the market.
These days, pharmacy delivery is the norm, and demand for it is growing at a rapid pace.
So much, in fact, that those same small independent pharmacies are finding it difficult to offer fast on-demand delivery with their existing business process.
Here’s a quick guide if you want to know how to improve last-mile delivery when demand exceeds your capacity
And let’s face it, delivery isn’t a cheap operation.
So, the question comes to mind: is pharmacy delivery profitable?
The answer is YES, absolutely.
Like in retail or food delivery, your customers want convenience from their shopping experience.
And while it was easier for them to adopt home delivery of clothes and meals, the COVID-19 situation is helping consumers realize the same is true when it comes to their medicine.
For many consumers, online pharmacy delivery is fast-becoming as convenient as any other purchase delivery if not more so, especially when compared to visiting a brick-and-mortar store.
And statistics forecasts support this. By 2026, the global ePharmacy market size will grow to over $177 billion with a CAGR of 17.2%.
And if measures to stop the coronavirus pandemic as social distancing persist, pharmacy delivery will remain the only way you will be able to reach your customers.
That’s why it’s important to pay attention to what your customers want to get out of doing business with you.
The pharma industry has always been consumer-centric.
Changing consumer behaviour is making it easier for small independent pharmacies to compete, despite the pressure from large enterprises.
First, consumers want choice when it comes to sourcing medicine.
Most people want to decide (with the help of their doctors) what type of medication they want to consume.
This is prompting consumers to turn away from generic or brand-name drugs to more quality products.
Pharmacies that can offer them will have the upper hand over their competitors.
In most cases, that means you can dedicate a lot more time and resources to provide a higher level of care.
It also means you can create high-trust relationships with your customers, making your services much more reliable (including pharmacy delivery).
Not to mention, this lets you anticipate the requirements of consumers.
For example, it lets you track and control inventory by aligning it to the supply chain.
That is becoming increasingly important when you want to maintain a reliable service, especially after the outbreak of the COVID-19 virus.
You can also listen to your customers' pains and desires much easier than larger suppliers.
You can survey customers and incorporate services that customers truly want, such as ePharmacy platforms and home delivery.
And when it comes to pharmacy delivery, it’s a fantastic opportunity to grow your business.
That said, creating and maintaining a profitable delivery isn’t an easy task, and it doesn’t come without its challenges.
The sudden spike in demand for pharmacy delivery is putting pressure on companies to introduce it as part of their service.
While it’s a great opportunity to generate revenue, you and I know it’s much more difficult than that.
To truly succeed, you will need to understand that pharmacy delivery depends on:
If you overcome each of these challenges (and raise your delivery operations to another level), you will need to turn to technology for the answer.
Delivery management software is revolutionizing delivery across industries.
From retail to food delivery for restaurants, it is helping businesses realize their goals and those of their customers.
Besides being among the top delivery management trends for 2020, it is an increasingly important tool in last-mile delivery.
Not only that, but it can help you increase the status of your pharmacy delivery service.
For example, it can help you offer next-day or same-day delivery which matters so much to customers.
Deciding what type of software best fits your pharmacy isn’t easy.
But we can help.
We have everything you need to start improving your delivery.
Here are the nine free guides that will show you exactly what we do to optimize the last mile and dominate delivery logistics.
1. The definitive and complete guide to Route Optimization Software
2. Why mapping multiple delivery stops is impossible without software
3. How to leverage Route Planning Software to drive delivery excellence
5. How we crush customer experience with delivery management software
6. Where to find and how to choose delivery management software
8. How we dominate reverse logistics and eCommerce returns
9. How teams dominate remote work using nothing but Field Service Software
eLogii is an end-to-end cloud-based delivery management platform. Our powerful solution solves the biggest challenges of modern distribution and field service businesses, including: route optimization, planning and execution.
BOOK YOUR DEMO in less than 2 minutes. Fill out a quick form and one of our experts will get in touch with you to show you how our solution works in action. The demo is tailored specifically to your business needs.
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