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The Ultimate Guide to Last Mile Delivery Optimization

We show you some of the biggest challenges of last-mile delivery and explain how last-mile delivery optimization will enable you to overcome them.

Last-mile delivery is by far the most expensive part of the shipping process, as it accounts for a staggering 53% of total costs.

That’s why last-mile delivery optimization is something you’ll want to pay attention to, as it will help you with:

  1. Increasing your overall operational efficiency;
  2. Significantly reducing your total costs.

In this blog, we’ll delve into some of the biggest challenges of last-mile delivery and explain how last-mile delivery optimization will enable you to successfully overcome them.


  • Last-mile delivery is faced with lots of challenges today, including rising customer standards, soaring fuel and labour costs and more competition than ever before
  • Last-mile delivery optimization can help significantly reduce the costs by improving your overall efficiency
  • Finding a good last-mile delivery optimization solution will not only give a hand with overcoming issues related to last-mile delivery but will do it much faster and with more precision than if you did it manually
  • A good solution will have to include advanced routing capabilities, in addition to features that allow you to provide unparalleled customer service and optimize your fleet’s usage and efficiency
  • eLogii is the most sophisticated, easy-to-use, up-to-date solution that offers all of this essential functionality and more

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What are the main issues that last-mile delivery optimization can help you resolve?

Simply put, last-mile delivery optimization can give you a hand with all the toughest challenges contemporary delivery services are faced with, and they include the following.

#1 Standards of service are constantly on the rise

Last-mile delivery is the single most important part of the entire supply chain for one simple reason: that’s when you get the package to the end customer’s doorstep.

That means that last-mile delivery is your time to shine, as it’s the moment when your customers get to experience your services and their quality - or the lack thereof - firsthand.

And given that delivery services of all types, shapes and sizes have boomed in the past few years thanks to the pandemic, companies are constantly racing to offer cheaper, better and faster services.

Simply put - it’s never been tougher to win over new customers and retain existing ones.

Namely, customers nowadays expect ultra-fast delivery, i.e. at least same-day delivery. In fact, 56% of customers think of same-day delivery as a standard that any decent delivery service should provide.

Moreover, as many as 61% of customers want their packages to arrive even faster - within 1-3 hours of their delivery.

And since timing is everything, an increasing number of customers want more flexibility with their delivery’s arrival time. No one wants to sit at home all day waiting for a delivery to arrive, so defining precise time windows rather than just dates is becoming a must-have.

To make matters trickier, most customers are keen on getting free shipping, as 9 out of 10 consumers say free shipping is the top incentive to shop online more.

In contrast, more than 60% say they would be “somewhat likely” to cancel their purchase if no free shipping was provided.

The problem with this kind of shipping policy is that very few businesses can actually afford it. Unless you’re a big shot like Amazon, the truth is you probably won’t be able to offer free shipping for every single delivery.

Finally, customers refuse to put up with lousy delivery experience - including late deliveries, damaged packaging or lost packages, among other things - as 84% of shoppers say that they would not buy from a business again if they had just one bad delivery experience.

Just one bad delivery experience is enough for losing customers permanently

If you don’t find a way to ensure your customers’ satisfaction with your services, the math is simple - they won’t give a second thought before switching to a business that can get them what they’re after.


If you can’t offer free deliveries for every single package - particularly when it comes to orders that are way cheaper than the actual shipping costs - not to worry, as not all is lost.

There are ways to delight your customers other than free delivery, including:

  • Keeping them in the loop on their delivery’s status and location;
  • Providing fast and on-time deliveries;
  • Defining delivery time windows more clearly and allowing more flexibility regarding it;
  • Enabling customers to provide feedback and rate your services;
  • Ensuring that the returns processes are as seamless and straightforward as the delivery itself.

And the best part? Last-mile delivery optimization can help you tick all these boxes, as we’ll elaborate on later.

#2 Fuel costs

2022 has introduced another game changer on the table, i.e. fuel prices.

In fact, in June 2022, petrol and diesel prices were regularly hitting daily records.

Fuel prices have been hitting all-time highs in 2022

According to RAC’s Fuel Watch:

  • From the beginning of 2022 to the end of June, the price of diesel has risen from an average of 148.85p per litre to around 199p per litre of diesel (+33.55%)
  • In the same period, the average price of a litre of petrol has risen by 145.04p to about 191p (+31.03%)

The problem delivery services are facing doesn’t need much explanation.

The more time your vehicles spend on the road and/or idling, and the bigger your fleet, the more you’ll have to pay.

And when you add failed deliveries to that equation, things begin to look quite grim.


It is pivotal to ensure that the route your vehicles take is optimal - meaning it is the shortest and/or the simplest route in a given situation.

So, careful route planning and optimization are undoubtedly the first steps to success.

In addition, you’ll have to be prepared to tackle any unforeseen circumstances and changes that can - and will - happen on the road. Being flexible and ready to adapt to anything that comes your way is also a can’t-do-without of contemporary last-mile delivery route optimization.

Moreover, preventing failed deliveries from happening, as well as minimising the risk of packages getting lost or overlooked, will also get you a long way in decreasing your total costs.

Ensuring that there’s a backup plan in case of a failed delivery and several methods of collecting proof of delivery will immensely help with this particular issue.

#3 Not using your fleet at its optimal capacity

Again, if you send out vehicles that are not loaded to their total capacity or have underskilled drivers tackling the most complicated routes, you’ll find yourself in a pretty pickle before you know it.

Optimal fleet usage will save you and your employees a lot of headache

Even worse, if you keep buying or leasing more vehicles as you scale, your costs will just get linearly higher.

That’s why working on achieving the optimal usage of your fleet is another crucial point that enables you to save more money without compromising the quality and efficacy of your services.


Making sure that a certain type of package gets loaded in the right vehicle with all the necessary prerequisites and getting as many packages as possible in one vehicle will infinitely improve your operational efficiency as a whole.

The same goes for arranging that seasoned drivers get the most challenging routes while newbies are matched with the ones that are not as demanding.

#4 Failed deliveries

Failed and late deliveries are one of the leading reasons for customers to stop using a particular service altogether.

And as 6% of all deliveries fail on the first attempt, and the average cost of a failed delivery to UK businesses is £11.60, there could be lots of unwanted expenses headed your way.

In fact, failed deliveries cost the industry a staggering £1.6bn each year.


Unfortunately, you cannot find a bulletproof way to avoid deliveries from ever failing, but you could take measures to minimise the chance of it.

Some such measures include:

  • Allowing customers to edit delivery timeslots and locations;
  • Enabling them to track their delivery location in real-time;
  • Having live monitoring and instant insight into the location of every vehicle and driver at any moment;
  • Allowing flexible task import so you can add changes when necessary;
  • Setting up a workflow drivers should follow if they cannot deliver the package at its designated location, etc.


Last-mile delivery optimization best practices

Once you add all these issues, it’s clear why last-mile delivery is so demanding.

And if they pile up, they could cost you your entire business in the long run.

That’s precisely where last-mile delivery optimization steps in to save the day.

Here are some last-mile delivery optimization best practices that will help tackle those problems and more.

1. Optimize routes

Last-mile delivery optimization should always start with the basics - route optimization.

Finding and planning the best route for your deliveries, especially when you have to drop off numerous packages in just one day, is crucial for several reasons:

  • It will lower your fuel expenses, as your fleet will spend fewer hours on the road and less time idling;
  • It will decrease your labour costs because there won’t be a necessity for working over hours which you’d have to pay for;
  • You’ll be able to provide customers with precise ETA.

For route optimization to deliver all those benefits, you should find a proper solution that can give you a hand with that, as manual planning has long since been a thing of the past, especially if you’re managing a larger fleet.

A good route optimization solution should include at least some of the following features:

  • Precise geocoding - without that, you’ll find your vehicles stuck in back alleys and side streets more often than not;
  • Dynamic routing - meaning that the software can quickly adapt to any change that happens on the road (i.e. traffic jams, accidents, road closures, weather conditions, etc.) and automatically find the next optimal route and recalculate the ETA. Moreover, such an option should also allow dispatchers to easily add or remove stops or change their order while vehicles are in transit;

eLogii UI - Route Optimization Capabilities

  • Other advanced routing options, such as:
  • Long-distance multi-day routes
  • “Return to depot” functionality - where a driver visits the depot mid-route
  • Custom start and endpoints
  • Pickups without corresponding drop-offs
  • Multi depot operations management

eLogii UI - Multi-Depot Optimization

2. Provide excellent customer service

Making your customers happy - and ensuring they stay that way - is essential for building trust and lasting relationships with them.

As we’ve seen, clients won’t be too happy if you make a misstep somewhere along the way, and it won’t take them much to go with another option if you don’t get them what they expect.

Rule number one of good customer experience is: always keep your customers up to date with the current status, location and ETA of their delivery. You can do that in various ways, such as:

  • Enabling customers to track their deliveries in real-time - a feature that’s sure to delight them;
  • Provide SMS and/or email notifications on ETA calculations (and recalculations in case of changes en-route) for each stop;

eLogii customer notifications

  • Taking important variables into account when calculating ETAs for optimal precision, such as specific service time duration in special circumstances (e.g. when a package is bulky, so it takes the driver more time to unload it, or there are no elevators in a building, etc.).

Another key factor of customer satisfaction is enabling seamless proof of delivery (POD) collection that can be easily traced if needed.

The use of technology makes it possible to use several different methods of POD, which are impossible to tamper with as they are often time- and geo-stamped. That also makes it much easier to quickly determine where any package ended up at.

eLogii POD

Those methods can include:

  • E-signatures
  • Photographs
  • Barcode scans
  • Alphanumeric and QR code scans
  • Cash-on-delivery confirmation, etc.

Ideally, you’ll find a platform that supports all of the above POD methods, allowing customers to choose one according to their preferences or the one best suited for a given package.

3. Prevent delivery failure and take steps to minimise the damage when it does happen

As we’ve mentioned earlier, failed deliveries are a big inconvenience for both the customer and your business.

That’s why it’s always a good idea to think of a way to minimise the damage they cause or, even better, prevent them from happening in the first place.

You could avoid or at least significantly decrease the possibility of deliveries failing by taking some of the following measures:

  • Enable customers to edit delivery timeslots and locations - in case the customer knows they won’t be at home at the estimated delivery time, getting you informed beforehand will save you lots of money;
  • Provide customers with precise ETA so they’ll know when to expect you - if you leave a delivery window that’s much too vague, you can’t blame the customer for missing the package;
  • Set up priority tasks and/or customers when planning routes - that way, the ones that are the most urgent will be taken care of first.

eLogii UI - Setting Up Tasks

On the other hand, when a delivery fails despite all your efforts, you should have a plan B that will be immediately set in motion.

For example, you could set up a workflow for drivers to follow when a package can’t be delivered that includes actions such as:

  • Rearranging the route to allow later attempts;
  • Setting up rules for leaving deliveries in a safe, alternative location;
  • Allowing the return of the delivery to depot, etc.

eLogii UI - Failed Delivery Workflow

In addition, PODs come in handy here as well, as they’ll make returns handling far more efficient and provide visibility throughout the supply chain, not just the last-mile stage.

4. Make the most of the resources you already have

Instead of constantly buying or leasing new vehicles or hiring new drivers, you should first make sure you’re using the fleet you already have at its full capacity.

You could enhance your fleet usage by:

  • Matching a vehicle with a particular load based on the vehicle’s capabilities, capacity and the unique requirements of the load;

eLogii UI - Vehicle Parameters

  • Optimizing each vehicle’s load, whether by weight, volume, pallet number, etc;
  • Assigning tasks based on drivers’ skills so the best drivers get the most demanding routes.

Finding a platform that allows easy customisation, optimization, and setting up all these operational parameters will save you much time, as you won’t have to do it manually every time.

5. Stay integrated with the entire supply chain

Last-mile delivery shouldn’t be observed separately from other parts of the delivery process, given that it’s simply the final stage of the entire logistics process.

As such, it should be well connected with other supply chain segments to achieve truly optimal overall performance.

So, finding a solution with a well-designed API can help you both integrate last-mile delivery optimization with other parts of the process and save you vast amounts of developer time in getting your tech stack to work efficiently.

eLogii Latest Generation API

A good API and webhooks mean you’ll easily integrate it with all the other tools and technology you use to manage other supply chain operations like order processing, inventory, etc.

6. Use a last-mile delivery optimization solution

None of these practices would be viable - or would at least be extremely difficult to apply - without the help of cutting-edge technology.

That means that you shouldn’t shy away from using it, as technology can genuinely be your best friend when it comes to last-mile delivery optimization.

Using an adequate last-mile delivery optimization platform can help you overcome all the challenges last-mile delivery is facing today and can do it:

  • Faster;
  • Smoother;
  • And more precisely than any human could.

Keep in mind, though, that not all solutions are equal regarding quality, functionality and the potential to make your business - and consequently your life - easier.

So make sure that the solution you go for has features that will enable you to apply last-mile delivery optimization best practices effortlessly.

The bottom line

As we’ve seen, the best way to take care of all the trials and tribulations of last-mile delivery is to find a proper last-mile delivery optimization solution.

After all, there’s nothing more adept at tackling complex logistics operations than cutting-edge technology, so why not make the most of it?

However, when choosing a last-mile delivery optimization solution for your business, bear in mind that it should include features that will enable you to cut costs and establish and secure brand loyalty in the long run.

eLogii is precisely one such solution, as it encompasses various routing, customer satisfaction and fleet management options.

In addition to providing a state-of-the-art route planning and optimization algorithm, eLogii enables you to:

  • Upload tasks;
  • Program exception and failure workflows;
  • Collect PODs in various ways;
  • Track driver locations;
  • Analyse performance data;
  • Generate dynamic ETAs and automatically send customer notifications;
  • Optimize your fleet usage;
  • And integrate alongside other tools with ease, among other things.

And why take just our word for it when you can do something better like…


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